Amplitude CDP's Meta Pixel streaming integration enables you to forward your Amplitude events and users straight to Meta Pixel with just a few clicks.
To configure streaming from Amplitude to Meta Pixel, you need the following information from Meta Pixel.
You must have a Meta developer account to access any events forwarded to Meta Pixel. The rate limits for Meta Pixel are determined on a per-account basis. If you have rate limiting issues, report them to your Meta CSM.
Under Send Events, make sure the toggle is enabled ("Events are sent to Meta Pixel") if you want to stream events to Meta Pixel. When enabled, events are automatically forwarded to Meta Pixel when they're ingested in Amplitude. Events aren't sent on a schedule or on-demand using this integration.
In Select and filter events choose which events you want to send. Choose only the events you need in Meta Pixel. Transformed events aren't supported.
In Map properties to destination: These user properties are sent as Meta Pixel Customer Information Parameters. Transformed user properties aren't supported.
See the full list of Meta Pixel properties that are supported by Amplitude.
(optional) In Select additional properties, select any more event and user properties you want to send to Meta Pixel. If you don't select any properties here, Amplitude doesn't send any. These properties are sent to Meta Pixel as Meta Pixel Custom Data Parameters. Transformed event properties and transformed user properties aren't supported.
When satisfied with your configuration, at the top of the page toggle the Status to "Enabled" and click Save.
Parameter Name | Required | Hashed |
---|---|---|
External ID | ✅ | ✅ |
✅ | ||
Phone Number | ✅ | |
First Name | ✅ | |
Last Name | ✅ | |
Date of Birth | ✅ | |
Gender | ✅ | |
City | ✅ | |
State | ✅ | |
Zip Code | ✅ | |
Country | ✅ | |
Client IP Address | ||
Client User Agent | ||
Click ID | ||
Browser ID | ||
Subscription ID | ||
Facebook Login ID | ||
Lead ID |
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April 18th, 2024
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