Amplify is a product and growth master class taught by the people behind the world’s leading products, including Airbnb, Zoom, Pinterest, Burger King, and more.
At Amplify 2019, we brought together the largest group of product and growth experts in the world. Nearly 2,000 participants heard from today’s brightest product minds. Now, you get to relive the experience with this collection of speaker videos, slides, and key takeaways.
We are the pioneers in today’s product-led era. In his inspiring talk at Amplify, Amplitude CEO and Co-founder Spenser Skates explains how teams can use product intelligence to eliminate friction in the user experience, learn faster, and delight customers.
Amplitude’s VP of Product Justin Bauer explains why neither intuition nor blackbox analytics tools is sufficient for building a customer-centric product.
Using real-world examples from Amplitude customer Intuit, Justin breaks down how to use product intelligence to craft a personalized user experience as well as how to connect cross-functional teams through more accessible data.
“Every team sees a very small slice of the overall experience. We end up delivering a disconnected experience to our customers.”
Justin Bauer, VP of Product at Amplitude
For Justin’s presentation, see slides 1-36.
Our very own EVP of Engineering Shadi Rostami bridges the connection between product intelligence and product experience.
Looking to Rappi as an example, Shadi explains why product teams will only be able to truly understand users if they can access behavioral data. Watch Shadi’s talk to learn how product intelligence presents a win-win by giving teams access to deeper user insights that open the door to a better product experience for customers.
“No company likes to blast users with emails and push notifications because they think it’s fun. They do it because that’s all the data they have. The tool that they are using lacks behavioral context.”
Shadi Rostami, EVP of Engineering at Amplitude
For Shadi’s presentation, see slides 37-59.
If you’re looking for creative inspiration for your next growth marketing campaign, Elie Javice and Marcelo Pascoa’s talk at Amplify is a good place to start. After launching their brilliant Whopper Detour campaign, Burger King successfully drove 1.5 million app downloads.
Burger King couples creativity with data to get the most out of their marketing efforts. As Elie explains, “We use the north star metric all across the team to drive growth. This focus gives us the framework to work on the same things together.”
“It is important for us as a brand to think about experiences that our guests are going to have with the Burger King brand that will establish a truly meaningful connection.”
Marcelo Pascoa, Global Head of Marketing at Burger King
Merci Grace, Partner at Lightspeed Ventures, explains how (and why) everyone in product needs to adopt a service-first mindset. “I was taught to be helpful,” Merci says in her talk at Amplify. “If you can help someone, you do.”
In the product world, being happy to help makes it easier to tune into what your customers are saying. Using customer feedback, you can channel your efforts to identify high-impact product decisions that drive user delight.
Product leaders who focus too heavily on business growth (such as revenue metrics) risk making decisions that tarnish customer relationships.
The better bet is to take a holistic look at the data and think about the whole product: Who are your users? Who are your non-users? How can you rally the diverse strengths of your cross-functional team to build a great product? Adam Nash, Dropbox VP of Product & Growth, explores why the best product leaders focus on user perspectives.
“The power of product is the power to frame the discussion/problem. How you frame the problem will lead a team in the right direction.”
Adam Nash, VP of Product and Growth at Dropbox
In her Amplify 2019 talk, Pinterest Head of Growth Lisa Sullivan-Cross breaks down the key metrics that should funnel in—and out of—a B2B paid growth marketing campaign.
Sullivan-Cross, who was formerly Head of Growth at Pandora, explains how to use prospecting, retargeting, and resurrection in marketing campaigns. Specifically, she points to customer insights as the key that unlocks fast and informed decision-making.
“The more you can automate your growth framework and process, the more you can iterate to increase your campaign efficiency.”
Lisa Sullivan-Cross, Head of Growth at Pinterest
Change is a complex issue for any team to navigate. Siqi Chen, President and Chief Product Officer at Sandbox VR, connects the dots between change, social capital, and empathy.
Reflecting on his experience as Postmates’ VP of Growth, Chen offers his top advice for gaining influence and catalyzing change within your team and in a wider organizational context.
James Buckhouse is a master storyteller. He kicked off his career while working on some of the biggest franchises in entertainment including Shrek, Madagascar, and The Matrix trilogies.
Buckhouse’s 2019 Amplify talk focuses on how to holistically consider quantitative user insights and creative opportunities to design a human-centric product experience.
“There’s no Leonardo the artist without Leonardo the inventor, the architect, the scientist, all of these together.”
James Buckhouse, Design Partner at Sequoia & Founder of Sequoia Design Lab