5 Key Considerations to Get the Most Out of Your Data with Digital Analytics Platforms

Teams often use multiple systems to get the data they need. But only centralized data teams or skilled analysts with SQL knowledge can typically access this data. This results in bottlenecks and delayed insights, ultimately slowing progress across an organization.

To make data more readily available to your team, you should look for a digital analytics platform that provides a single system of engagement for all of your teams. Look for solutions that don't require users to understand or use SQL. Make sure it is easy to explore data independently, ask follow-up questions, share insights, and collaborate with others. This will ultimately reduce the time it takes you to go from insights to action.