This article helps you:
Track industry-standard web analytics in one place
Amplitude’s Out-of-the-box Web Analytics acts as a centralized hub where you can track page engagement and session-based metrics using common KPIs, such as page views, session duration, and bounce rate. Custom settings are available to:
This feature is available to users on all Amplitude plans. See the pricing page for more details.
If you haven’t already read up on the basics of building charts in Amplitude, you should do so before proceeding.
Before you begin, configure Out-of-the-box Web Analytics to ensure the provided analysis meets your needs.
Read the sections below to get started configuring Web Analytics. If your organization has more than one team, consider using views to enable each team to customize their settings.
Out-of-the-box Web Analytics uses Views to set and maintain settings. Views enable the different teams that use your project to ensure they can view the data that's most important. To create a view:
Default
.Views are available on Growth and Enterprise plans. Users with the Administrator or Manager role can create and update views.
Out-of-the-box Web Analytics offers four sets of insights with default metrics, as well as optional goals or key outcomes, that you are driving users to:
Each insight displays a time series chart and an aggregated data table below it.
Visit the Marketing metrics recipes article for a more detailed explanation of commonly used marketing analytics and how to replicate them in Amplitude charts.
Follow these steps to analyze metrics in Out-of-the-box Web Analytics:
From there, use the data table to further your analysis:
For conversion insights, you can also:
Out-of-the-box Web Analytics uses default events and properties from the Browser SDK, but admins or managers can modify them in settings.
Follow these steps to manage settings, create goals, or customize tracked events:
If Goals, choose the key events or metrics you'd like to set up as additional metrics. Goals can be broken down by channels, campaigns, or pages.
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August 28th, 2024
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