Learn how Calm uses Amplitude to increase retention and LTV
With Amplitude, Calm developed a deeper understanding of user behavior and increased user retention 3x by prioritizing one feature: meditation reminders.
Increase retention and lifetime value
Impact the most important metrics for your product and business.
Discover
Understand the rate at which new users come back to your product.
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Surface
Identify actions that correlate with higher retention and repeat purchases.
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Grow
Leverage insights to increase user retention with your product.
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Discover your usage and retention model
Instantly understand your product’s retention for new and activated users. Align retention KPIs to your product’s usage interval.
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Surface the actions that drive retention
Understand the actions and features that correlate with retention and repeat purchases. What do most returning users do in your product?
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Streamline action to drive retention
Streamline your onboarding and UI to make high retention features more prominent. Easily track your customer lifecycle to view changes in retention with each release.
We use Amplitude to track top line metrics, but the real power of it is going deep. Doing further analysis on a critical user path we found that converted versus non-converted users had a 2x difference in retention.
Drive a best-in-class user retention strategy with these resources
Amplitude helps teams build better products
Track
Democratize access to product data and metrics with easy-to-use and collaborative analytics.
Understand
Utilize behavioral reporting to see how users interact with your product.
Accelerate
Get instant, meaningful insights into what is and isn't working with a real-time platform.
Grow
Improve critical metrics like conversion and retention to drive revenue and impact for your company.
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