Increase retention and lifetime value

Impact the most important metrics for your product and business.


Understand the rate at which new users come back to your product.

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Identify actions that correlate with higher retention and repeat purchases.

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Leverage insights to increase user retention with your product.

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Discover your usage and retention model

Instantly understand your product’s retention for new and activated users. Align retention KPIs to your product’s usage interval.


Surface the actions that drive retention

Understand the actions and features that correlate with retention and repeat purchases. What do most returning users do in your product?


Streamline action to drive retention

Streamline your onboarding and UI to make high retention features more prominent. Easily track your customer lifecycle to view changes in retention with each release.

We use Amplitude to track top line metrics, but the real power of it is going deep. Doing further analysis on a critical user path we found that converted versus non-converted users had a 2x difference in retention.
Alex TewFounder & CEOCalm

Learn how Calm uses Amplitude to increase retention and LTV

With Amplitude, Calm developed a deeper understanding of user behavior and increased user retention 3x by prioritizing one feature: meditation reminders.

Amplitude helps teams build better products


Democratize access to product data and metrics with easy-to-use and collaborative analytics.


Utilize behavioral reporting to see how users interact with your product.


Get instant, meaningful insights into what is and isn't working with a real-time platform.


Improve critical metrics like conversion and retention to drive revenue and impact for your company.

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