Increase retention and lifetime value

Impact the most important metrics for your product and business.


Understand the rate at which new users come back to your product.

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Identify actions that correlate with higher retention and repeat purchases.

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Leverage insights to increase user retention with your product.

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"We use Amplitude to track top line metrics, but the real power of it is going deep. Doing further analysis on a critical user path we found that converted versus non-converted users had a 2x difference in retention."

Alex Tew, Founder & CEO, Calm

Learn how Calm uses Amplitude to increase retention and LTV

With Amplitude, Calm developed a deeper understanding of user behavior and increased user retention 3x by prioritizing one feature: meditation reminders.

Read Calm's case study

Amplitude helps teams build better products


Democratize access to product data and metrics with easy-to-use and collaborative analytics.


Utilize behavioral reporting to see how users interact with your product.


Get instant, meaningful insights into what is and isn't working with a real-time platform.


Improve critical metrics like conversion and retention to drive revenue and impact for your company.