Audience segmentation powered by analytics
Drive marketing campaigns and product personalization with audience segments backed by first-party data.
Build dynamic user lists
Customer behavior and profile data at your fingertips—no SQL required.
Discover new audience segments
Product analytics and propensity models uncover behavioral trends and new opportunities for engagement.
Automate campaign targeting
Real-time syncs and APIs serve customer data to marketing platforms and your product.
Trusted by marketing, product, and growth teams around the world.
Take audience segmentation to the next level
Use customer behavior and product data with Amplitude’s analytics-driven audience segmentation & activation tools to build precise audience lists that sync to your stack.
With Recommend, we’ve found the perfect balance between optimizing revenue and creating fun for our customers. You know when you’re listening to a Spotify playlist and think, “Wow, Spotify just gets me?” That’s the feeling we’re able to create.
Complete audience segmentation & management toolkit
Whether you’re running an evergreen campaign or starting a new initiative, Amplitude makes it easy to discover customer profiles, segment your audience, and visualize customer journeys.
Define dynamic audience segments
Use any combination of customer behaviors, product data, profile data and more to build audience lists.
Compute custom properties instantly
Segment users by the last item they viewed, average order value, number of video completes, or any combination of behaviors and traits you track.
Predict the best audience to target
Tailor campaigns to send reminders to the highest propensity customers, special offers to those on the fence, and fresh engagement strategies to the ones least likely to convert.
Centralize and standardize audiences
Create automated syncs from lists you build to any tool in your stack for reliability, consistency, and repeatability.
Real-time delivery to your product and stack
Dynamic customization with the Profile API
Pull in any user property
Access predictions and computations
Return rank-ordered recommendations
Unlock 1:1 experiences with Recommendations
Use machine learning to decide email content, rank order product assortments, or deliver the next best experience. You pick the outcome—Amplitude automatically trains and serves the model.