Product-Led Growth Guide Volume 2

How to Get Started with PLG

Learn how to increase product-led acquisition, retention, and monetization with PLG tactics and metrics from over 30 industry experts.

Table of Contents

                        What Are Marketing-Led and Sales-Led Tactics?

                        The main difference between product-led tactics and those of marketing-led and sales-led growth models? With PLG, the product does the talking—instead of the people. Both marketing-led and sales-led approaches rely on human interventions.

                        Marketing-led and sales-led tactics

                        Example marketing-led and sales-led tactics and where they fall across the customer journey stages