5 Key Considerations to Get the Most Out of Your Data with Digital Analytics Platforms

Volumes of data are increasing exponentially. A pegged the quantity of data “created, captured, copied, and consumed globally” at two in 2010. That number grew more than 28 times to 97 zettabytes in 2022 and is projected to reach a staggering 181 zettabytes in 2025.

As volumes increase, the quality and trustworthiness of data becomes harder to manage. There may be little or no standardization across data sets and no across teams and organizations. Data drift can also be a major challenge as copies of your data sets diverge over time. All these factors contribute to your business being unable to trust your data.

To help tackle this problem, look to digital analytics platforms that include governance tools so that users can easily find, understand, and trust your data. Make sure to look for solutions that incorporate flexible access controls and streamlined customer event processing with out-of-the-box identity resolution management and anomaly detection, all built in. Once users trust your data, they can confidently turn it into powerful insights to drive the business forward.