Amplitude vs. Mixpanel
Product analytics is just the beginning. Evolve beyond point solutions like Mixpanel and understand the full customer journey with Experimentation, Session Replay, and Customer Data Platform (CDP).
Why teams choose our platform over point solutions
Hundreds of teams choose Amplitude over Mixpanel for the same reason: Amplitude is a long-term partner for their digital strategy. Easier to get started and with a much higher ceiling for insights, Amplitude helps companies of any size build better products.
Amplitude
Full toolkit of analytics capabilities
A/B tests, native CDP, and predictive cohorts for personalization
Data governance to ensure trusted insights
Autocapture option for out-of-the-box metrics
Advanced AI/ML for analysis and data management
Best-in-class support and implementation services
Mixpanel
Point solution focused mostly on metrics
Fewer capabilities for marketing teams
Data governance as an afterthought
No autocapture
Basic AI capabilities
Limited customer support
Learn how our platform enables your digital growth strategy
By consolidating onto one unified platform, you’ll save resources and get access to reliable data and analytics that anyone on your team can use to drive growth.
See how your team can reduce total cost of ownership by consolidating point solutions like Mixpanel to Amplitude’s single source of truth.
Analytics isn’t effective if you can’t trust the numbers. See how Amplitude takes a governance-first approach to ensure accuracy.
Amplitude Made Easy includes AI, Autocapture, and insights from data leaders to make analytics radically simple to set up and use.
“When we switched from Mixpanel to Amplitude, our co-founder and CEO fell in love. Now a third of the organization uses Amplitude, including the lifecycle and experimentation teams and, of course, product managers.”
Migrate from Mixpanel with ease
Migrating from an analytics platform like Mixpanel can seem daunting—but with Amplitude’s plans, frameworks, and expertise, it doesn’t have to be.
Work with a trusted partner or Amplitude’s professional services to design and implement your tailor-made migration plan.
From alignment to adoption, our frameworks and guides ensure a seamless transition and smooth change management.
Whether it’s on-demand courses, instructor-led training, or detailed guides, we’ll get your team fluent in Amplitude fast.
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.
Category leaders choose Amplitude
By switching to Amplitude from Mixpanel, Nerdwallet cut down the time it took to get answers from weeks to seconds.
Whisk fixed a broken tech stack of point solutions like Mixpanel by consolidating onto Amplitude’s unified platform.
TicketSwap transitioned from Mixpanel to Amplitude to gain deeper insights, improve data accuracy, and empower its teams.
Analytics for your whole organization
Amplitude offers one open platform for data-driven insights so every team can up their game.
Go beyond acquisition to build customers for life.
Amplitude gives marketers self-service insight into which campaigns and channels drive the most value.
Build better digital products and fuel faster growth.
Get a complete view of your users’ behaviors and learn what drives adoption, engagement, and conversion.
Fuel growth with self-serve data you can trust.
Make trusted data accessible to all. Empower teams with self-service insights to collaborate, act quickly, and create profitable experiences.
See the impact of every release in real time.
Deliver experiences customers love with feature management using real-time insights. Ship faster, proactively find bugs, and make a bigger impact.
