PLAYBOOK

North Star Playbook

The guide to discovering your product’s North Star

Who is this book for?

You are:

  • A product manager, product designer, product developer, or anyone interested in improving the way you manage and build products.
  • Familiar with product management basics. You’ve worked on product teams with product managers, designers, developers, and researchers and are looking for new methods to deepen your understanding.
  • Curious about frameworks, tools, and systems. You are eager to learn more, while recognizing that there are no silver bullets.

You want:

  • A greater sense of impact and coherence in your work.
  • A more focused, less reactive way to work.
  • To address customer problems and opportunities without just churning out more features.
  • Context and inspiration to improve your current tools and metrics, like OKRs, roadmaps, and KPIs.
  • More autonomy, with more flexibility to solve problems, while ensuring your work aligns with the bigger picture.
  • To be data-informed instead of letting the data drive you in circles.
  • Shared language and common understanding about vision, strategy, and value.

By the end of this book, you will:

  • Understand the purpose and value of the North Star Framework.
  • Understand the elements of the North Star Framework.
  • Be able to run an internal North Star workshop.
  • Be able to define and name a North Star Metric (and related inputs) for your company.
  • Be able to identify and address common traps.
  • Know when to change your North Star Metric.
  • Understand how to integrate the North Star Framework with your development process.

Now, let’s get started.

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