About the Authors and Contributors
John Cutler, Lead Author
John Cutler currently works as a product evangelist at Amplitude. Prior to working at Amplitude, John was a UX researcher at AppFolio, a product manager at Zendesk, Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach. John’s key focus at Amplitude is helping teams foster an environment conducive to learning and fully integrating measurement into day-to-day product development.
Jason Scherschligt, Co-Author and Editor
Jason Scherschligt is a product management, user experience, and strategy executive, and a consultant, speaker, and writer. Jason has held content and product leadership roles at the Minneapolis Star Tribune newspaper, Capella University, Jostens Corporation, GoKart Labs, and Edmentum Corporation. Jason has a masters degree in English from the University of Chicago. He lives with his wife and kids outside of Minneapolis, Minnesota—the North Star state.
Amplitude Contributors
Much of this playbook is drawn from the experience of Amplitude, a product analytics SaaS company. Some of the content originally appeared in whitepapers, presentations, and blog posts from Amplitude. Amplitude has worked with thousands of product teams and leaders, and we regularly conduct workshops on a variety of product topics, including the North Star Framework. We also use the North Star Framework ourselves.
Amplitude contributors to this playbook include:
- Amplitude Team
Reviewers
The authors are especially grateful for the insights of the product experts who reviewed early drafts of this book.
John Albrecht
Micah Andrews
Rami Banna
Felipe Barbosa
Markus Bernhardt
Josh Bruce
Macdara Butler
Federico Casabianca
Viktor Cessan
Mathew Cropper
Colin Curtin
Bruce Epstein
Megan Gleason
Patrick Gregory
Tristan Harward
David Heath
Chanade Hemming
Chris Hill
Catherine Hills
Amy Hoy
Christopher Janzen
Nate Kerl
Maike Küper
Justin Lai
Charles Lambdin
Kristofer Layon
Hartog de Mik
Renee Murphy
Tom Newton
Alexa Nguyen
Kieran O’Neill
John Phamvan
Ty Pierce
Steve Portigal
Lex Roman
Kate Rutter
Galina Ryzhenko
Pavel Samsonov
Rob Sehr
Kurt Schmidt
Michael Schofield
Chris Shinkle
Michal Subel
Jen Swanson
Stan Tead
Aarthi Videep
Nick White
…and more (current updating from latest round of feedback)