10 Next Hottest Products: United States
Our list of the next hottest U.S.-based products cover a broad range of use cases. Many of the top products—SmartRecruiters, CloudApp, Productiv and Stoplight—offer B2B solutions for enterprise companies. The exponential growth in usage of these products indicates just how important these solutions, which facilitate remote work at scale, are to businesses in 2020 and 2021.
Interestingly, two companies on this list—Toucan and Mote—have a language focus: learning a new one, or adapting voice to text. Both can be added to a web browser too, making it easier to attract new users.
There’s been plenty of talk about “The Great Resignation”—employees leaving jobs at a high degree this year. The popularity of SmartRecruiters, which has been around for 10+ years, seems to reinforce this movement. According to data sent to Amplitude, from June 2020 to June 2021, SmartRecruiters saw 10,897% growth in monthly active users. To fill more and more candidate roles, recruiters are turning to SmartRecruiters en masse. And to find a new job, many potential employees are using SmartRecruiters too. Consider this: with large customers like McDonald’s, every person who applies to a McDonald’s position is a SmartRecruiters user.
As digital product usage grows, so does the need for developer-friendly tools. Stoplight is a product that streamlines the process behind designing, building, and documenting an API. With an intuitive interface for such a critical business function, Stoplight has seen 4663% growth in monthly active users over a 12-month period. And in a time when up to 97% of product professionals work remotely, developer products like Stoplight have become all the more necessary.
With Toucan, learning a new language is easy. Toucan is a browser extension that will change a few words to a new language while a user browses the web. By seeing these second-language words contextualized, users are able to learn essential vocabulary while they multitask. In one year alone, the product has seen 3602% growth in monthly active users. Some of this organic growth could come from adding new languages—and thus new learners—to the platform, as well as due to the simple fact that in 2020 and 2021, screen time hit new highs, and Toucan is a perfect product to turn screen time into learning time.
Get financial rewards for working out? Seems like a slam dunk. Turns out, it is. Paceline—which offers users exclusive rewards from popular brands when users hit their fitness goals—is taking off among consumers. In one year, the product has seen 3222% growth in monthly active users.
Simplifying the banking experience has been a mission of many companies, but One seems to have truly cracked the code. The product—an all-in-one account that helps customers save, borrow, build credit and manage a budget—solves the problem that endless apps and accounts for sending and organizing money can create.
Mote has got text-to-speech figured out. It’s a browser extension and app geared towards the classroom: Teachers can use it to give thorough feedback on homework, and students can use it to help them with assignments. With the abrupt shift to remote learning in 2020, it’s no wonder Mote increased its monthly active users by 2103% in a year.
Every team has its go-to technology stack. But that means that at any organization, there are likely dozens of software subscriptions that were purchased but go unused. Productiv solves that problem. It’s the system of record for any company’s SaaS portfolio, and it boasts customers from fellow SaaS pioneers Zoom, Okta, Dropbox and Glassdoor. In one year, Productiv has seen 1699% growth in monthly active users, based on data seen in Amplitude.
- Headquarters: Northbrook, IL
- Launched: 2019
- Total Funding: N/A, owned by AllState
Avail is a standout on this list; it’s not a startup, but a product supported by AllState. The ridesharing service—which facilitates reliable car-sharing between local owners and visiting (or local) borrowers—is only available in select cities for now. However, excitement for the service is spreading fast. With 1357% year-over-year growth, Avail is on its way to becoming a top choice for travelers.
Need to walk a prospect through a proposal? Or explain to a customer what they’re seeing on a screen? CloudApp has your back. The product makes communication—through screen recordings—seamless and clear in a time when many employees have worked remotely for more than a year. As such, it’s seen 835% monthly active user growth from June 2020 to June 2021, according to Amplitude data.
Ramp is the finance automation platform product that does everything: corporate cards, expense management, bill payments, accounting, and reporting. Its ease of use and streamlined platform is winning interest all over. In 2021, Ramp announced a $300 million funding round and grew monthly active users by over 600%, according to data sent to Amplitude.