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How to Track Magento Analytics

Start capturing events and metrics on Magento with our simple SDK. With one line of code, gain powerful insights into user behavior and performance on Magento.

Get started with Magento analytics

Tracking events and metrics on Magento is crucial for understanding user behavior and web performance. This guide provides step-by-step instructions for how to easily track events and metrics on Magento.

Steps to track on Magento

Step 1

Create an Amplitude account

generic
Step 2

Install the browser SDK with yarn or NPM.

Step 3

Validate that your Magento website is passing data to Amplitude.

validation
Step 4

Create a chart and add the data you would like to visualize.

createChart
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Frequently asked questions

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.

Web analytics is a collection of tools that collect, measure, and analyze various metrics and user behavior on a website to offer insights into web performance, user engagement, user experience, and conversions. These insights help you understand how users interact with your site, which pages they visit, how long they stay, and what actions they take. Web analytics enables companies to improve web usability, content relevance, conversion rates, and overall user experiences to achieve business goals.

Amplitude helps you go further with web analytics, with access to , , , . Using our , you can unify insights across the entire customer journey and empower teams to drive growth.

Yes, Amplitude is free to get started. Our includes up to 50K MTUs, out-of-the-box and templates, , , and more—all at no cost.

Magento is an open-source ecommerce platform for building customizable and scalable online stores.

Get set up with one line of code

No need for tracking plans, engineering, or long hours to start gathering customer insights.