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Unpacking Monetization with Madhavan Ramanujam

Discover practical tips to jumpstart monetization and PPL in your own organizaiton.

Learn from a Pricing Strategy Expert

Explore these insightful snippets or dive into the entire session below.

Communicating Value

Watch the full fireside chat with Madhavan and Ibrahim

Meet the experts

Madhavan Ramanujam
Madhavan Ramanujam

Madhavan Ramanujam is Senior Partner and Member of the Executive Committee at Simon-Kucher & Partners. Madhavan is a co-author of “.”

Ibrahim Bashir
Ibrahim Bashir

Ibrahim Bashir has been building and shipping software for over 20 years. He is currently VP of Product at Amplitude. You can consume his latest musings via his Substack newsletter, .

Additional Resources

Deliver the products and services that your customers love —and keep them coming back for more—with these essential resources.

Mastering Monetization Strategy Playbook
Worksheets to Understand and Improve Monetization
Start Tackling Monetization Today
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