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Unpacking Monetization with Madhavan Ramanujam
Discover practical tips to jumpstart monetization and PPL in your own organizaiton.
Learn from a Pricing Strategy Expert
Explore these insightful snippets or dive into the entire session below.
Watch the full fireside chat with Madhavan and Ibrahim
Meet the experts
Madhavan Ramanujam
Madhavan Ramanujam is Senior Partner and Member of the Executive Committee at Simon-Kucher & Partners. Madhavan is a co-author of “Monetizing Innovation: How Smart Companies Design the Product Around the Price.”
Ibrahim Bashir
Ibrahim Bashir has been building and shipping software for over 20 years. He is currently VP of Product at Amplitude. You can consume his latest musings via his Substack newsletter, Run the Business.
Additional Resources
Deliver the products and services that your customers love —and keep them coming back for more—with these essential resources.
Mastering Monetization Strategy Playbook
Worksheets to Understand and Improve Monetization
Start Tackling Monetization Today