Ready to improve your monetization strategy but unsure where to start? We've designed four foundational worksheets to help jumpstart your efforts.

Worksheet 1: Connect your monetization strategy to customer value

• Understand the three key areas in your user experience: experiencing value, understanding value, and perceiving differentiation.
• Consider key questions to evaluate your effectiveness in each area.
  

Worksheet 2: Monetization strategy scorecard

• Understand and reflect on key considerations associated with three monetization business outcomes: making, preserving, and sustaining revenue.
• Get a baseline of key metrics for each business outcome.
• Find high-priority areas to focus on to improve monetization.
  

Worksheet 3: Diagnose friction in your path to purchase

• Get a baseline understanding of your current path to purchase.
• Calculate and analyze your conversion and cart metrics by channel to identify friction.
• Map your top paths to conversion and prioritize possible solutions.

Worksheet 4: Product-led growth worksheet

• Map your product-led customer journey.
• Identify potential risks and barriers.
• Brainstorm ways to increase engagement and monetization.