Turn your customer engagement game into your product strategy
Engagement is the lifeblood of digital products. If you can’t first engage your customers, you won’t be able to keep them around long enough to show them ads, get them to make a purchase, or upgrade from their free trial—and you definitely can’t retain them.We know keeping customers engaged is hard work.
In the digital age, there are thousands of apps and websites dividing up our attention in a hundred different directions and most products disappear into obscurity almost as soon as they’re out of the press spotlight. Mastering Engagement, Volume 2 of our Product Analytics Playbook series, cracks open the never-ending game that is user engagement and offers new ways to think about hard problems.
Topics inside Mastering Engagement Mastering engagement cracks open the never-ending game that is user engagement, and offers new ways to think about hard problems.
- Our model for the “three games” of customer engagement strategy
- The engagement ladder framework for getting new users to and beyond the aha moment
- How to make existing users sticky
- How to get started with product personalization
- And finally, best practices on building a solid engagement stack
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“Really excited to see this book come out from the folks at Amplitude. They’ve developed a repeatable framework for analyzing retention that can be adapted to any web or mobile product. Highly recommend for product and growth teams working on retention and engagement.” -NIR EYAL – The Wall Street Journal best-selling author of Hooked: How to Build Habit-Forming Products
“This book distills the industry’s best proven methods into a clear, practical framework on which companies at any stage can take immediate action — it’s a must read for product and growth teams.”-JULIE ZHOU – Director of Product at Adroll, formerly Lead PM of Growth at Yik Yak