If you can’t first engage your customers, you won’t be able to keep them around long enough to show them ads, get them to make a purchase, or upgrade from their free trial—and you definitely can’t retain them.
In the digital age, there are thousands of apps and websites dividing up our attention in a hundred different directions and most products disappear into obscurity almost as soon as they’re out of the press spotlight. Mastering Engagement, Volume 2 of our Product Analytics Playbook series, cracks open the never-ending game that is user engagement and offers new ways to think about hard problems.
Read Amplitude’s Privacy Notice here. Amplitude is the #1 Product Intelligence platform helping companies build better products. Over 30,000 teams from 180+ countries around the world use Amplitude. We’ve tracked over 25 trillion user actions to help digital product and growth teams instantly understand user behavior, build engaging experiences, and grow their business.