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Build products that drive outcomes

Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers.

What is product intelligence?

Amplitude Product Intelligence platform for product development

Delivering insights for more than 40,000 products.

Use Amplitude to grow your digital business

Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers.

Understand your users

Gain a deeper understanding of how customers experience your digital products.

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Improve product experiences

Empower teams to ship faster, measure impact, and visualize user journeys.

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Increase lifetime value & retention

Personalize product experiences to drive engagement, conversion, and loyalty.

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THE WORLD’S MOST TRUSTED PRODUCT INTELLIGENCE PLATFORM 

Build smarter, faster, and together

Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale.

Ask

Use self-serve analytics to understand what happens, why, and how to improve your product.

Act

Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.

Measure

Track your KPIs, the impact of new releases and campaigns, and all your user cohorts over time.

Share

Collaborate with teams in a secure environment with data that you can trust.

What else can product intelligence do?

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Ask

Use self-serve analytics to understand what happens, why, and how to improve your product.

Act

Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.

Measure

Track your KPIs, the impact of new releases and campaigns, and all your user cohorts over time.

Share

Collaborate with teams in a secure environment with data that you can trust.

What else can product intelligence do?

Learn More

What questions are Amplitude customers answering?

Collaboration
Measurement
Conversion
Engagement
Retention
Journey
Collaboration

Learn why teams trust Amplitude to find and answer the right questions

Resources

Stay up-to-date on the latest news & best practices

Blog

Written by Lex Roman

How is Amplitude Different from Google Analytics?

Growth Designer Lex Roman breaks down the main differences between Amplitude and Google Analytics, and how they impact teams.

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Live demo

ON-DEMAND WEBINAR

How to Make Smarter Product Bets with Customer Insights

Learn from Forrester how product intelligence powers user insights to help teams make smarter product decisions.

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Guide

Strategies, toolkits, worksheets & more

Product Analytics Playbook: Mastering Retention

Read our guide for proven methods on how to build a data-informed retention strategy for your digital product.

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