Mastering Customer Acquisition Strategy

Get to know the contributors who graciously shared their acquisition expertise for this playbook.

• is a principal product manager at Amplitude. He currently leads the Growth product team, where he’s focused on helping new customers get successfully onboarded and activated to Amplitude. Before Amplitude, he worked on product teams at and and was a consultant for .
• is an operating partner focused on marketing and digital transformation at , where he partners with portfolio organizations to develop and build comprehensive marketing and digital strategies. He is also a program creator and advisor at , where he co-created the course.
• manages acquisition at Amplitude across paid and organic channels. Previously, she worked in product at Redfin, focusing on experimentation, SEO, and data instrumentation.
• is the vice president of growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at , , and .
• is the founder and CEO of , an ecommerce marketing agency. Throughout his career, he has worked on digital strategies with some of the world’s largest companies, such as , , and .
• is the director of growth at , where he drives and owns growth strategy for the business. He is also the author of newsletter, where he writes about all things growth marketing.