Power the Nike ecosystem with data-informed insights

Understand the customer digital path like never before.

Learn what your customers really think

Amplitude Guides & Surveys allows Nike to get fast, in-the-moment feedback—so you know not just what customers are doing, but why.

Use it to:

  • Ask why users dropped off or converted—right in the moment
  • Validate features with real-time surveys
  • Ship in-app nudges or updates—no code required

Pair it with your behavioral data to fine-tune experiences, accelerate experiments, and keep athletes at the center of every decision.

Learn what your customers really think

Turn digital blind spots into clarity

Session Replay gives Nike visibility into the moments that shape each athlete’s digital journey—showing exactly what users saw and did before they dropped off, converted, or responded to a survey.

When combined with Guides & Surveys, it brings together the “what” and the “why”—so your teams can move faster, validate assumptions with confidence, and fine-tune digital experiences that live up to the Nike standard: seamless, intuitive, and built for performance.

Why Amplitude

See the end-to-end Nike customer journey.

Amplitude + Databricks
Amplitude + Databricks
  • Connect Amplitude with Databricks to unlock a unified view of customer behavior across Nike’s digital and retail ecosystem.
  • Accelerate decision-making with real-time insights that fuel personalized product recommendations and marketing campaigns.
  • Future-proof Nike’s data strategy with upcoming features like export to Databricks and Warehouse Native support for even greater flexibility.
Streamline Your Tech Stack
Streamline Your Tech Stack
  • Improve efficiency by combining behavioral analytics, user feedback, and experimentation into a single, unified platform.
  • Optimize tech spend while empowering teams to enhance Nike’s digital experiences through real-time insights and direct customer engagement.
Empower Teams to Drive Growth
Empower Teams to Drive Growth
  • Give Nike’s marketing and product teams self-serve access to customer insights, decreasing the reliance on data teams.
  • Allow data teams to focus on high-impact initiatives like AI-powered demand forecasting and predictive analytics.
  • Allow teams to action on data faster to increase customer acquisition and monetization.

Access Nike's custom instance of Amplitude

Create your own charts or check out what other content we have created just for your team.

Access Nike's custom instance of Amplitude

The digital analytics platform trusted by leading brands

“Amplitude has given us the tools to make the right decisions and make them quickly with confidence—and that saves us time, saves us money and makes us money. Amplitude gives us the chance to swing for the fences.”

Kaiti Carpenter
Under Armour
Former Senior Product Manager, Under Armour

Meet your Amplitude team

Clay Crema

As a Strategic Account Executive, I work with iconic brands like Nike to optimize digital platforms and enhance customer journeys. With deep retail experience, we help product and marketing teams leverage data to deliver seamless, personalized experiences that drive engagement and loyalty.

| (503) 329-5279

Meet your Amplitude team

Additional Resources

How Under Armour Uses Data Insights to Drive Innovation
How Under Armour Uses Data Insights to Drive Innovation
The Amplitude Guide to Product Metrics
The Amplitude Guide to Product Metrics

Track these 15 metrics to make the right product investments and drive sustainable business growth.

The North Star Playbook
The North Star Playbook

Using the North Star framework, discover what your product's north star metric is, and how to use it to drive growth.