AMA with Julia Enthoven
Co-founder and CEO of Kapwing, Julia Enthoven is an incredible leader that also plays at every level. Learn how she operates and what she's learned building with AI. We dive deep into launch plans, selecting AI vendors, and how to Julia thinks about delivering value to customers while capitalizing on the incredible consumer demand for AI products.
āAnd that's really the challenge for every founder building with AI right now - how do you use the data that your users are giving you to then make your product better and smarter and give it a differentiated value.ā
š” Key Moments
- (06:36) AI Redefined: Kapwing's Ingenious Workflow Revolution
- (09:58) The AI Trinity: Unveiling Kapwing's Three Pillars of Innovation
- (20:43) SEO-Powered Launch: Unleashing Kapwing's AI Features
- (34:38) Choosing Wisely: Decoding the AI Vendor Selection Process
- (46:25) Cutting-edge Decisions: Prioritizing the AI Roadmap
ā¶ļø Session play-by-play
- (03:09) Unveiling Julia: Exploring the Enigmatic World of AI
- (06:36) AI Redefined: Kapwing's Practical Workflow Revolution
- (08:48) Unlocking the AI Eureka Moment: Julia's Personal Breakthrough
- (09:58) The AI Trinity: Unveiling Kapwing's Three Pillars of Innovation
- (12:53) Conquering the Blank Canvas: Unleashing AI's Creative Prowess
- (14:59) Innovation in a Week: Kapwing's Meteoric Rise in Generative AI
- (16:47) Fortifying Innovation: The Proprietary Model Advantage
- (18:26) Riding the Wave: Navigating the Ever-Evolving AI Landscape
- (20:43) SEO-Powered Launch: Unleashing Kapwing's AI Features
- (26:00) Defining Success: Unraveling the Post-Launch Triumph
- (28:13) Cracking the Code: Proxy Metrics for User Value
- (30:38) Building & Refining: Fine-Tuning the AI Models
- (33:22) Unleashing Potential: Kapwing's Approach to Fine-Tuning Off-the-Shelf Models
- (34:38) Choosing Wisely: Decoding the AI Vendor Selection Process
- (44:03) The Feedback Cycle: AI's Transcendent Impact on Marketing Content
- (46:25) Cutting-edge Decisions: Prioritizing the AI Roadmap
- (50:37) Demanding the Future: Balancing Customer Value and Consumer Demand for AI
- (54:11) Rewriting History: Julia's Reflections on Her AI Journey
The People
Julia is the co-founder and CEO of Kapwing, an online image and video editor. Before starting Kapwing, Julia worked as a Product Manager at Google and studied math & computer science at Stanford. She's also a runner, skier, and feminist (of course). Connect with Julia on LinkedIn and follow her journey.
Franciska is the Head of Growth Marketing at Amplitude, a leading digital analytics platform that helps companies build better products. She has been with the company since 2021 when she started as a Senior Product Manager working on the developer experience.
See you at our next AMA! š¤
We run a monthly AMA series to bring real stories from the field with a focus on actionable insights. We focus on failures, wins, and ways to help people like you build confidence in your own analytics journey.