Build confidence around your #NorthStarMetric
Challenges are fun opportunities for leveling up your skills through practice. Each week, you’ll complete two short activities to keep practicing the North Star Framework. At the end of the challenge, submit your work to be included in our gallery (ahem, galaxy). 😊
#NorthStarMetric 21-Day Challenge
Over the next 21 days, we're diving into mapping inputs to outcomes by focusing on a key component: the North Star Metric.
Twice a week, we'll give you prompts to help with your North Star Metric, explainer videos, and examples and resources so you can build your skills and become more metrics-driven in your work.
By the end of this challenge, you'll have a refined North Star Metric and be ready to build out proxy metrics and experiments to help move those forward.
Define your audience and the problem you're solving for. Focus on the pains and frustrations they have, and the context where they occur
Identify your product's core value statement, differentiators and indicate the supporting elements for your NSM
Build on your work in the previous activities and take a crack at writing your North Star Metric. Then join us for a live session with the Just Mad team to review what you came up with!
Your audience and their problem
Define your audience and the problem you're solving for. You'll fill in three prompts to identify who your target customer is (just choose one), what is the key problem you're solving for, and what is the context in which their pain or frustration occurs.
Core Value Statement and Critical Actions
Identify your product's core value statement and unique differentiators. To complete the picture, think about your Critical Action, the one thing you want your users to do every single time they use your product. Then, think about how often you expect user to perform this actions. And lastly, think about how you make money (transactions, subscriptions, ad views, etc)
Write your North Star Metric
You're now ready to write your North Star Metric. Take all of the work you've put in this far and build your first North Star Metric. We'll give you a checklist and some examples to get you started. Then join us for a live session with the Just Mad team to review what you came up with!
Want to keep learning?
Join Cohort - a community to solve your toughest product challenges together. Our goal is to help you keep learning and building confidence as you grow your career. Connect with other people who love analytics and making products better. 👋
Watch Previous Jam Sessions 🍿
Check out our growing library of jam sessions, where a rotating set of experts and live volunteers valiantly search for a product's North Star Metric. Each session provides a unique use case and different take on how to apply the framework.
Watch their courageous efforts as they go find a North Star! ⭐
John Cutler and the Kitchen Stories team discuss when to change a North Star Metric, especially in a highly competitive market and shifts in demand.
Watch Dan's transform the North Star Framework from a theoretical state into something concrete and actionable. Dan tackles a niche, B2B2C use case live with the CDK Global team as they set out to map inputs to outputs.
The Just Mad cofounders are known for engaging workshop design. They've run hundreds of North Star Metric workshops for world-class product teams, including Miro, fitbit, ProductBoard, and UiPath.