Content Library
Resources to learn about product analytics, user behavior analysis, user retention and more.
Whitepapers
Nova: The Architecture for Understanding User Behavior
Guides
Guide to Expanding Access to Product Data
Quiz
Quiz: How well do you know your users?
Books
Product Analytics Playbook: Mastering Retention
Guides
Mobile Analytics: A Complete Guide to App Retention and Engagement
Webinars
User Retention Bootcamp Webinar Series
Guides
Guide to Understanding Real Time Analytics
Webinars
Webinar: How Cisco Innovates Faster with a Modern Growth Stack
Guides
The Guide to Understanding User Behavior
Whitepapers
State of Analytics 2016: Insights, Questions and Concerns of Analytics Buyers
Guides
Guide to Calculating User Retention
Guides
The Definitive Guide to Behavioral Cohorting
Guides
Guide to Amplitude Funnels
Books
Product Analytics Playbook: Mastering Engagement
Webinars
Webinar: How Enterprise Companies Can Use Product Analytics to Move Fast
Customer Case Studies
Blue Apron worked with Amplitude and Optimizely to study user behavior and create engaging content.
The subscription video on demand service informs content strategy and global expansion decisions with Amplitude.
With the help of Amplitude, Calm, the award-winning meditation app, discovered users who set daily meditation reminders were 3x more likely to continu…
As a high-growth company, Square needed to break down data siloes and provide self-service data access for their teams. Since using Amplitude as the c…
Amplitude enables the product teams at LogMeIn to get direct, immediate access to user data, reducing the time to insight and enabling the company to …
With the help of Amplitude's insights into user behavior, Patreon optimized the creator page workflow, ultimately leading to a 2x conversion rate on c…
Change.org is leading the march on global community action. But an international presence means a distributed team. When it came to making data widely…
As a 100-year-old company, Yellow Pages needed to transform its business to keep up with the digital age. Amplitude has been key to driving data democ…
Instacart uses Amplitude to track users across web and mobile to get a complete picture of user behavior from landing page to cart checkout. Using Amp…
For Avito, even simple user questions were taking 1-2 weeks to answer. By moving to Amplitude the growth team instantly found the answers to their qu…
Life360, an innovative family networking app, needed an analytics solution that would expand data access company-wide. Since adopting Amplitude, 40+ p…
Letgo, the #1 app to buy and sell locally, attracts new users daily, but fast growth meant getting to grips with data and user flows. Letgo turned to …
Faced with a reality that employees were increasingly skeptical of the data from their homegrown analytics solution and therefore using it less for an…
The lean team behind Microsoft MyAnalytics, a new product in the Office 365 suite, struggled to understand user behavior. Working with Amplitude, MyAn…