Glossary

Daily active users, or DAU, is a metric used to measure the number of unique users who engage with a digital product or service daily. DAU is used as a measure of user engagement, and it can provide valuable insights into the health of a product or service. DAU is calculated by counting the unique users interacting with your product or service on a given day.

Measuring DAU is important because it provides valuable insights into user engagement. DAU can help businesses better understand how often their users engage with their product or service and what features or functions are being used most frequently. Tracking DAU can also help companies to identify trends over time, such as changes in user behavior or the impact of new features or updates.

Amplitude offers a robust analytics platform to help businesses track their DAU metrics. Here are a few steps to get started with monitoring DAU using Amplitude:

Step 1: Set Up Your Amplitude Account

The first step is to sign up for an Amplitude account (free to start) and set up your tracking code.

Step 2: Define Your Events

Next, you'll need to define the events you want to track. Events are actions that users take within your product or service, such as clicking a button or completing a form. You can track user behavior and measure DAU by defining your events.

Step 3: Create a DAU Event

Once you've defined your events, you can create a custom event to track DAU. This event should be triggered every time a user engages with your product or service on a given day after logging into a new session, for example. You can then use this event to track your DAU metrics over time.

Step 4: Analyze Your Data

Finally, you'll need to analyze your data to gain insights into your DAU metrics. Amplitude built-in dashboards help you visualize your data, identify trends, and track user engagement over time.