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Getting Customers Hooked to Your Product

Discover how digital products can retain customers and decrease churn by getting them to form habits. With award-winning author, Nir Eyal.

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Nir Eyal, award-winning author of Hooked, describes how digital products can retain customers and decrease churn by getting them to form habits. The four-phase process creates an emotional association with your product, prompting customers to use it even without continuous marketing, ads, or other external triggers.

By the end of this expert-led session, you’ll understand how to:

  • Increase retention by creating habit-forming products
  • Tailor your strategy based on the triggers and actions that hook users
  • Analyze your full customer journey and maximize engagement
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