Marketing Mythbusting
Marketers have more data than ever, but you might be forgetting the most important one. Lifetime value (LTV) is the North Star for modern marketers. It tells you who your best customers are, what keeps them coming back, and how to sustainably scale growth.
LTV in under five minutes
In our new four-part video series, we shift LTV from a finance formula into your marketing superpower.
What is LTV? Why it’s the one metric that actually matters.
LTV isn’t just a finance metric. It’s your marketing superpower.
More customers won’t save you, but the right ones will.
Learn three quick wins to boost LTV today.
Meet the Expert: Tanya Littlefield
VP Growth and Digital Marketing, Amplitude
Tanya Littlefield, VP of Growth Marketing at Amplitude, works closely with sales and product teams to lead the awareness, monetization, and lifecycle experience of Amplitude customers. A marketing leader with over 20 years of SaaS and ecommerce marketing experience, she’s successfully led, mentored, and built teams at startups as well as larger, publicly traded organizations.