New rules of conversion rate optimization
Develop a testing mindset—and we don’t mean testing 50 shades of blue. Design and test hypotheses that drive engagement, retention, and customer lifetime value. Presented by CRO expert and Principal Product Manager, Jheel Jawharkar.
In under 10 minutes, understand
Plus, the key terms you need to know to sound like an expert.
When most tests fail, understand the process for finding your wins.
Discover proven tests that are worth running.
Use data, not guesswork, to steer clear of common CRO mistakes.
Experimentation in Amplitude
See how web product managers and growth teams can rapidly build no-code A/B tests in a few clicks. Improve messaging, calls-to-action, and more with a powerful visual editor.
Meet the Expert: Jheel Jawharkar
Principal Product Manager, Amplitude
Jheel is an analytical and results-driven product management leader with over 15 years of experience in SaaS, ecommerce, and fintech, driving growth through A/B testing, optimizing user experiences, and increasing conversion for top brands like Adobe, Macy’s, and Sephora.
Learn More: Conversion Rate Optimization
We partnered with DoWhatWorks to explore which small changes can make a big difference when it comes to conversion rate optimization.
These tips from the Amplitude Growth team reveal how they used Amplitude’s new Web Experimentation to drive growth goals.
Now, it’s easier than ever to fuel conversion rates and personalize web experiences using clicks, not code.