Video Series

New rules of conversion rate optimization

Develop a testing mindset—and we don’t mean testing 50 shades of blue. Design and test hypotheses that drive engagement, retention, and customer lifetime value. Presented by CRO expert and Principal Product Manager, Jheel Jawharkar.

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In under 10 minutes, understand

What is CRO?

Plus, the key terms you need to know to sound like an expert.

The process of running tests

When most tests fail, understand the process for finding your wins.

Four tests you should be running

Discover proven tests that are worth running.

Avoiding common mistakes

Use data, not guesswork, to steer clear of common CRO mistakes.

Meet the Expert: Jheel Jawharkar

Principal Product Manager, Amplitude

Jheel is an analytical and results-driven product management leader with over 15 years of experience in SaaS, ecommerce, and fintech, driving growth through A/B testing, optimizing user experiences, and increasing conversion for top brands like Adobe, Macy’s, and Sephora.

Learn More: Conversion Rate Optimization

Small Changes, Big Results: Four Easy Ways to Boost Conversion
Small Changes, Big Results: Four Easy Ways to Boost Conversion

We partnered with DoWhatWorks to explore which small changes can make a big difference when it comes to conversion rate optimization.

How Amplitude Uses Amplitude for No-Code Web Experimentation
How Amplitude Uses Amplitude for No-Code Web Experimentation

These tips from the Amplitude Growth team reveal how they used Amplitude’s new Web Experimentation to drive growth goals.

Pricing Page Experiment
Making the Complex, Easy: Self-Service A/B Testing Is Here!

Now, it’s easier than ever to fuel conversion rates and personalize web experiences using clicks, not code.