Amplitude Analytics Liberates the Mobile User Analytics Market With Free Product Offering

Company Eradicates the Sub-$1,000/Month Subscription Market; Puts an End To Volume-based Pricing

SAN FRANCISCO - August 5, 2015 - Amplitude Analytics today announced a $9 million Series A funding round led by Benchmark, with participation from existing investors including Quest Venture Partners, Data Collective, Merus Capital, Charlie Cheever, Dave Morin and several angel investors.

Founded in 2012, the company emerged from Y Combinator as a voice-recognition company called Sonalight. Its founders built a new analytics stack to support the project – which had much broader appeal than they expected. "When we shared our new tools with the mobile community, we realized that every product team faced the same issues," said co-founder and CEO Spenser Skates. "They routinely complained about prohibitive volume-based pricing or analytics that couldn’t scale to the data volumes they faced. We knew we could solve both, so we pivoted and Amplitude Analytics was born."

Within 36 months, the Amplitude team has built a mobile-scale analytics platform to meet the needs of millions of companies who want to better understand and grow their user base. Amplitude now has a multi-million-dollar revenue stream with thousands of customers around the globe including Nokia, Rdio, Rhapsody, MapQuest, DoorDash, and Yik Yak.

"Amplitude allows us to make highly informed, data-driven decisions to ensure we're constantly providing the very best experience for our customers," said Zachary Kinloch, Head of Growth, DoorDash. "Our entire team – from engineering to design to support – regularly uses the service to track the success of our launches and quickly tweak our app based on customer demand. And Amplitude's behavioral cohorting feature allows us to perform complex analysis and quickly identify which actions in our app lead to long-term user retention."

"Amplitude is the rare company that combines deep technical expertise with business model ingenuity," said Eric Vishria, General Partner at Benchmark. "In the last couple years, companies have had to get much more quantitative on their approach to mobile. Amplitude has built a platform that provides the in-depth analysis and flexibility modern enterprises need. And does so dramatically more cost-effectively than any solution on the market today."

Related News Today: Amplitude Puts An End to Volume-Based Pricing for User Analytics

In a separate press release issued today, Amplitude announced a free version of Amplitude Mobile Analytics that is available now to mobile product teams for up to 10 million events per month. This game-changing move by Amplitude offers for free what other vendors charge $1,000 per month for, liberating one third of the current mobile analytics subscription market.

About Amplitude

Amplitude provides mobile analytics that help companies leverage data to create explosive user growth. Anyone in the company can use Amplitude Mobile Analytics to go all the way down to the raw data and pinpoint the most valuable behavioral patterns within hours. Built on the industry’s most scalable platform, Amplitude ensures that customers never have to worry again about increasing data volumes or surprise bills. Founded in 2012 and backed by Benchmark, Amplitude is the fastest-growing analytics company with thousands of customers who are creating outsized competitive advantages with user behavior data including Nokia, Rdio, Rhapsody, MapQuest, DoorDash, and Yik Yak.

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Amplitude Analytics, Inc.
185 Berry Street, Ste 4807
San Francisco, CA 94107