Core Analytics

In all plans, including Free

  • Core analytics reports

    Everything you need for a complete picture of product health: engagement, funnels, cohort retention, revenue, custom formulas and flexible segmentation.

  • Real-time, cross-platform user data

    View data in real-time to get your questions answered and react quickly. Track user journeys across desktop and mobile web, iOS, Android, and more.

  • Unlimited user activity timelines

    View every action a user takes in your product, even when they’re anonymous. No limits on the number of users, no extra charge.

  • Beautiful custom dashboards for collaboration

    Easily create and share customizable dashboards so that you can keep track of your most important metrics.

  • Seamless integrations and data export

    With multiple APIs and integrations available, you’re free to do what you want with your data without jumping through a bunch of hoops.

  • Designed for discussions

    With discoverable charts and dashboards and our Slack integration, it's easy to share and discuss data instantly.

  • Security you can count on

    Amplitude is certified SOC 2 compliant, so you can rest assured that your data (and your users’ data) is in good hands.

Powerful Behavioral Reports

Only in Amplitude Growth and Enterprise Plans

  • Pathfinder

    Visualize the most common paths users take through your product.

  • Lifecycle

    Break out active users into new, current, resurrected, and dormant user cohorts.

  • Personas

    Automatically group users into clusters based on similar behavior.

  • Engagement Matrix

    Get a 360 degree view of your best and worst-performing features.

  • Compass

    Discover the behaviors that predict new user retention.

  • Microscope

    Create custom cohorts from any data point on any chart with just a click.

  • A/B Testing Analysis

    Track experiment results with statistical significance.

  • Behavioral Cohorting

    Identify and group users based on actions they have or haven’t taken.

  • Email Reports

    Share KPI dashboards across your entire organization via email.

...and 100+ other features to help you build better products

Contact Sales


Build trust with 100% data integrity


Central source of truth for event and property definitions


Code-free transformation of product data


Data integrity protection at all times


Learn and ship faster with automatic alerts


Anomaly detection and goal tracking for all events and KPIs


Automatically test every segment and highlight interesting trends


Access product analytics for billions of user actions

Dynamic Behavioral Sampling

User level sampling that preserves accuracy

Full Control

Customize your sampling rate and whitelist important subpopulations

Real-time Queries

Get instant answers, even for billions of daily user actions


Accelerate SaaS product growth

Account Objects

Analyze account behavior just like you would with users

Dynamic Properties

Turn any Amplitude query into a dynamic account property

Critical Integrations

Sync Salesforce and Zendesk data with Amplitude

What is an event?

An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in your product without user action like ‘Verification completed’. You can also attach custom properties to an event. You can send Amplitude events via our SDKs (iOS, Android, Javascript, Unity), server-side using our HTTPS API, or ETL partners like Segment and mParticle.

How can I estimate my event volume?

This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number of actions a user performs each month. We’re here to help you figure this out! Get in touch

What happens if I exceed 10 million events on the Free plan?

We’ll send you an email when you’re getting close to your event limit for the month. If you hit the limit, you won’t be able to access your charts and dashboards for the rest of the month, but we’ll still collect all your data. You’ll regain account access at the start of the next month. To learn more about upgrading to a higher volume plan, just get in touch

Do you offer special pricing or discounts for startups?

Yes! Our Startup Scholarship for seed-stage startups provides access to our full suite of Growth features for 90% off. Learn more and apply here

Still have questions?

Talk to us about our Growth and Enterprise plans.

Contact Sales

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