Plans to power your growth

We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.

Starter

Free

Get a taste of Amplitude for individuals, explorers, and early startups.


Our free Starter plan includes

  • Starter templates
  • Foundational product analytics
  • Campaign reporting
  • Unlimited feature flags
  • Unlimited sources & destinations
Plus

From $49/mo

Monthly Tracked Users (MTUs) Pricing
1k MTUs$49/mo
5k MTUs$99/mo
10k MTUs$149/mo
25k MTUs$249/mo
50k MTUs$449/mo
100k MTUs$849/mo
200k MTUs$1,680/mo
300k MTUs$2,520/mo

Analytics, experimentation and a CDP for growing startups and small teams.


Everything in Starter, plus

  • Unlimited product analytics
  • Custom dashboards and formulas
  • Behavioral Cohorts
  • Advanced feature management
  • Custom audiences & syncs
Growth

Contact sales

Powerful insights for teams looking to turbocharge growth.


Everything in Plus, and

  • Advanced behavioral analysis
  • Custom metrics for KPIs
  • Unlimited Behavioral Cohorts
  • Authenticate with SSO
  • Onboarding support and customer success

Included in every plan

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Unlimited feature flags

Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.

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AI-powered data governance

Amplitude AI automates the cleanup, enrichment, and governance of your data, saving you time.

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Seamless collaboration tools

Create and share KPI dashboards and notebooks between your colleagues and teams.

Compare our plans in detail


Starter
Free
Plus
From $49/mo
Growth
Custom
Enterprise
Custom
Starter templates
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Collaboration & integrations
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Dashboard subscriptions
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Foundational product analytics
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User journeys
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Data tables
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Campaign reporting
1 channel view
1 channel view
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Behavioral cohorts
5 per org
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Custom events and formulas
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Advanced behavioral analysis
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Saved metrics to track KPIs
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Conversion drivers
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Cart analysis
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Forecasting and anomaly detection
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Analysis content management
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Monitoring & alerts
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Root-cause analysis
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Cross-product analysis
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Group behavior analysis
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Early-stage startup looking to grow?

Startups with under $5M in funding and fewer than 20 employees receive one free year on our Growth plan.

Startup with a Black co-founder?

US-based startups with a Black co-founder, under $30M in funding, and fewer than 150 employees receive our Growth plan for free.

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Frequently Asked Questions

If you have a question about our plans or pricing structure, get in touch with a product specialist.

An MTU (monthly tracked user) is a unique user who triggers one or more events in a project in a calendar month. It can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID).

MTU count is similar to the Monthly Active Users (MAU) count on your website or applications, provided they account for anonymous visitors identically. For more information on how to estimate and track MTUs, please refer to our MTU help center article here.

Starter and Plus plans are platform offerings, and come with Analytics, Experiment, and CDP. You will get access to feature management, identity resolution, audience targeting, and more. Refer to the detailed comparison table to see what’s included in each plan.

Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. Learn more and apply here.