See What’s Hot and What’s Not with Heatmaps

Visualize engagement to spot friction, optimize user experiences, and drive growth.

See What’s Hot and What’s Not with Heatmaps

What to expect in your demo

A customized walkthrough of Amplitude’s features for your specific business needs, including:

  • A deep dive into our platform capabilities
  • Tailored use cases for heatmaps and more
  • Q&A session to address your unique challenges

Why Amplitude Heatmaps

Visualize user behavior instantly

Understand what captures attention—and what doesn’t—at a glance. Amplitude Heatmaps show clicks, scrolls, and engagement hotspots on your website or web app.

Understand the “why” behind the data

Clicks are just the beginning. Heatmaps connect to your full analytics stack, so you can explore root causes, not just symptoms.

Follow through on insights—without switching tools

Amplitude doesn’t stop at answers—we help you move faster to act on them. Heatmaps are integrated into the workflows your teams already use.

Three ways to see what users do

Explore clicks, scrolls, and custom elements to understand how users engage with your website—from CTA taps to drop-off zones.

Click maps
Scroll maps
Selector maps

Pinpoint exactly where users click on a page so teams can refine designs and improve usability based on popular page elements.

Understand how far users scroll to see where they engage—and where they lose interest—so you can prioritize content placement based on user attention.

Visualize clicks, taps, and interaction hotspots so you can easily identify which elements attract the most attention and which areas users ignore.

Palo Alto Software logo

“Heatmaps helped us uncover a critical UX issue we didn’t even know existed. We were able to see firsthand how frustrating our app could be for mobile users. We then pushed mobile accessibility upgrades straight onto our roadmap.”

Shawn Hymer
Palo Alto Software
Data and Strategy Analyst

Request a demo

Get a clear picture of how users interact with your digital experiences—what’s working, what’s missing, and what’s driving outcomes—so you can take smarter action, faster.