How well do you know your users?
In order to build a good product, you need to know who you’re building for, and what they need.
We’ll send you a custom toolkit of
resources based on your score.
The ability to understand what users want at scale is the foundation of a great product organization.
User behavior matters.
After we ship a feature, my most pressing question is, “are people using it and how?!” I want to know whether we made the right assumptions and built the thing people wanted. We built this page as a go-to resource for understanding all things user behavior, a critical step to building great products.
Be sure to check back too, because we’ll constantly update the content with anything we publish about how to better understand your user’s behavior. I hope you’ll bookmark this page for updates!
Principal Product Manager, Amplitude
What is behavioral analytics?
Behavioral analytics is the data that tells you how users behave in mobile applications or on websites. It goes beyond basic metrics like monthly active users or pageviews. Behavioral data reveals how users’ engagement with your product impacts retention, conversion, revenue, and the outcomes you care about.
A deep understanding of user behavior is necessary to increase engagement, retention, lifetime value, conversion rates, and ultimately, revenue.Get started with these simple steps