After we ship a feature, my most pressing question is, “are people using it and how?!” I want to know whether we made the right assumptions and built the thing people wanted. We built this page as a go-to resource for understanding all things user behavior, a critical step to building great products.
Be sure to check back too, because we’ll constantly update the content with anything we publish about how to better understand your user’s behavior. I hope you’ll bookmark this page for updates!
Behavioral analytics is the data that tells you how users behave in mobile applications or on websites. It goes beyond basic metrics like monthly active users or pageviews. Behavioral data reveals how users’ engagement with your product impacts retention, conversion, revenue, and the outcomes you care about.
A deep understanding of user behavior is necessary to increase engagement, retention, lifetime value, conversion rates, and ultimately, revenue.
Your product has a goal. At a high level, you want to drive either attention, transactions or productivity. Simply put, you want users to do X. Having a true understanding of user behavior means understanding all the behaviors that lead to X.