Calm, Apple’s 2017 App of the Year, increases retention by digging into user behavior.
Which behaviors are associated with high user retention? The team behind the meditation app, Calm, dug into their user behavior analytics to find the answer. Knowing that daily reminders are important retention hooks, they wanted to understand just how important... When they compared retention among users who set a daily reminder against those who didn't, they found an almost 3x increase in retention!