Zendesk & Amplitude

With over 145,000 customer accounts around the globe, Zendesk has been enabling better customer experiences for over 12 years. A lot has changed over that time, including consumers' expectation from a digital product. Learn how Amplitude's powerful platform can help Zendesk drive better personalized experiences by understanding the full user journey — and become a central source of truth for the company.

"Analysis with Amplitude is so fast. We run a report, have the answer, and can run an immediate follow-up report."

Daniel Wolchonok, Head of Product Analytics, HubSpot

Why HubSpot Chose Amplitude for Product Analytics Over a Homegrown Solution

Replacing their homegrown behavioral analytics system with Amplitude has re-established HubSpot’s trust in their internal data. HubSpot is discovering insights about customer cohorts that are directly leading to product improvements.

Read Hubspot's case study

Generate high impact hypotheses

Uncover growth opportunities automatically with a 360° view of behavior across your customer interaction layer. Surface behaviors that are best linked to conversion.

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Experiment & rapidly learn

Interpret results instantly from any experiment within the context of your complete customer journey. Assess the downstream impact on retention, engagement, and key cohorts.

Amplify winning feature & campaign ideas

Leverage complex behavioral cohorts built in Amplitude to drive targeted campaigns in marketing automation and personalization tools. Double down on features that will most improve customer engagement.

Broadcast impact to generate new hypotheses

Share insights and analyses automatically when new releases are detected. Create a permanent timeline of impact from past releases for your team so they know what’s working.

Put Amplitude’s product intelligence platform to work for your product


Democratize access to product data and metrics with easy-to-use and collaborative analytics.


Utilize behavioral reporting to see how users interact with your product.


Get instant, meaningful insights into what is and isn't working with a real-time platform.


Improve critical metrics like conversion and retention to drive revenue and impact for your company.