Training Day
Join us for this pre-conference foundational track to empower you to get the most out of Amplitude. Add on Training Day when you register for the main Amplify conference.

Agenda
8:00-8:30: Breakfast
8:30-9:00: Introductions
9:00-9:15: 00 – Asking critical business questions
9:15-10:00: 01 – Introduction to event-based analytics
10:00-10:30: 02 – Navigate Amplitude Analytics UI and key chart types
10:30-11:00: Break
11:00-11:45: 03 – Understand user behavior and build an Event Segmentation chart
11:45-12:30: 04 – Understand customer conversion and build a Funnel Analysis
12:30-1:30: Lunch
1:30-2:00: 05 – Understand customer retention and build a Retention Analysis
2:00-2:30: 06 – Share your insights with notebooks and dashboards
2:30-3:00: Break
3:00-3:45: Group Activity
3:45-4:15: Self-reflection, Questions & Wrap-up
4:15-5:00: Networking & happy hour

Welcome to Las Vegas! Join us for a joyous reception in the expo hall. Network with partners and product experts. Enjoy cocktails, mocktails, and a live DJ on the ones and twos.

Speed Sessions
Productboard – Prioritizing the Roadmap by Your North Star
Braze
Branch
Mastech InfoTrellis – Demystifying Customer Journey Analytics – How the convergence of Product and Marketing analytics is driving growth

Get fueled up for the day ahead in the expo hall, featuring partners, customer stories, and Amplitude demos.

Speed Sessions
LogRocket – Understand the users behind your product analytics with LogRocket
Enterpret – Answer the ‘why’ behind the ‘what’ with Enterpret
Search Discovery – End-to-end Data Transformation: Powered by Search Discovery & Amplitude
MoEngage – Fall in Love with Personalized Experiences! Discover how S’More achieved 65% Uplift in the App Engagement Time with MoEngage.
Snowflake – Rise of the Data Cloud

What does it take to win? Led by Amplitude co-founder and CEO, Spenser Skates, the opening keynote showcases how products and how we build them has changed, and highlights major new product announcements from Amplitude. Throughout the keynote, you’ll hear directly from Amplitude product leaders, as well as guests from the NBA, Hard Rock Digital, Square, Qualtrics, Datarobot, Snowflake and more.

Speed Sessions
Intercom – Amplify your customer engagement with Intercom + Amplitude
AppsFlyer – Scaling digital experiences with Amplitude and AppsFlyer

Why Most Analytics Efforts Fail

Speaker

Crystal Widjaja
Chief Product Officer, Kumu

Analytics is foundational to innovation and growth. But there is one foundational thing that makes or breaks any data initiative within a company – how you think about what to track, how to track it, and manage it over time. If you get these things wrong, the best tooling in the world won’t save you. Crystal advises the product and growth teams around the world on how to make their analytics effort a success. Join her to learn how!

The Great Data Migration: Advice on Maintaining Sanity When Saying Goodbye to Your Old Workspace

Speakers

Christopher Sheehey
Group Manager, Data Solutions, Chegg

Gireesh Subramanya
Product Analytics, Chegg

Migrations are tough. Requirements are often opaque and spread across numerous stakeholders. The target state is constantly shifting in response to new business demands. And the scope oscillates from manageable to maniacal on a moment’s notice. In this session, we’ll lay out how Chegg unified its logging to a single home-built event architecture, migrated its product analytics stack from Adobe to Amplitude, empowered self-service consumption across the org, and remained (mostly) sane throughout.

Zero to MVP to PMF: How GoCart Did It with Data

Speaker

Andrew Chapello
Head of Product, GoCart

Starting a new business from scratch is like driving a meandering road without a map. The challenge doubles when you are part of a mature business looking to diversify to new, innovative solutions. In this session, Andrew Chapello, Head of Product at GoCart, will share how his team sought to build a business on the back of clear, unambiguous data-driven decisions from day 1, through MVP, through product-market fit, as GoCart seeks to improve upon consumer checkout across the web.

Eager to connect with your product, growth, and marketing peers? Join the community and RSVP for our hands-on roundtable workshops to discuss topics from data literacy, to data availability and business alignment with other like-minded leaders.

Speed Sessions
Airbridge/AB180
Iterable
Radar – How Radar helps Panera, American Eagle, and Ibotta drive customer loyalty
Toplyne – How Canva uses Toplyne to grow revenue
Convizit – Event Tagging is Dead: Introducing AI-driven Automatic Digital Experience Data

Martech 2022 to 2030: Five Technology Trends the Decade of the Augmented Growth

Speaker

Scott Brinker
VP Platform Ecosystem, Hubspot

The new martech landscape just went live! And this just in – 9,932 martech solutions. It’s mind boggling to see the grand scale of it all. Join Scott Brinker, the Godfather of MarTech and VP of Platform Ecosystem at Hubspot, to understand how to navigate the abundance of apps in our environment. And listen to how he and the Hubspot team use and integrate with Amplitude.

In today’s world, the products that win are the ones that create the best experiences for customers. Join the firechat chat between Tim Love, Digital Director at Burger King UK and Amplitude’s Nick Stannard, Director of Customer Success to learn how BK UK designs best-in-class campaigns using insights from Amplitude. Tim will explain how turning details about customer transactions, customer preferences, and purchasing patterns into actionable data insights helps them guide business decisions.

Make Customers Part of Every Product Decision

Speaker

Justin Raczak
Cloudflare

The most successful products are built by teams that are carefully tuned into their customers. But as a company and its products scale, it can become more challenging to engage with a meaningful number of customers. In this session, Justin Raczak, Product Manager at Cloudflare will explore how a comprehensive system of behavior data can empower product teams to continue bringing the voice of the customer into their decision-making process no matter their scale.

Lead the Market: Benchmarking Product-led Growth

Speakers

Kyle Poyar
Partner, Expansion Platform, OpenView

Blake Bartlett
Partner, OpenView

Blake and Kyle unpack how the best PLG companies build, distribute, and monetize their market-beating products. They’ll share a proven framework for adopting PLG including fresh product benchmarks to help you find out whether you’re on the right track.

How to Use Amplitude for Marketing Analytics

Speaker

Adam Greco
Product Evangelist, Amplitude

Traditionally marketing and product teams have operated in different analytics tools to understand the full customer journey. As digital products increasingly become core to the business, marketing and product teams must collaborate much more closely for a unified view into how marketing investments are driving product growth. In this session Adam Greco and Patrick Hillery will explain how marketers can use Amplitude to unlock insights about their customers as well as new marketing analytics features that will help measure and optimize your marketing investments for product growth.

Mythbusters: Data-driven Product Edition Empowered Teams, Happy Users

Speaker

Dan Palevski
Refinitiv, an LSEG (London Stock Exchange Group) business

As Director of Product Management for Workspace Usage and Analytics at Refinitiv, Dan Palevski is responsible for understanding user behavior and generating the insights and analytics associated with the leading financial data and analytics desktop platforms, Eikon and Workspace. More than 150k people use Refinitiv’s desktop platform services across the globe and for all aspects of the financial trade lifecycle. Traditionally, financial services is an opaque business shrouded in secrecy, and it’s a highly regulated environment to boot. As a result, customer insights were historically limited to insiders who only knew their part of the business. Dan will share how Refinitiv leverages Amplitude to capture much more valuable data and provide insight into user behavior, all in a safe and compliant manner.

You’re a First-time CPO! Now What?

Speaker

Melissa Perri
CEO, Produx Labs

Congrats, you’re the CPO now. Maybe you came up through the product ranks, or you’re a long-time business leader on a new digital product adventure. Either way, the expectations—to deliver a product strategy that drives real value—are high. In this talk, Melissa Perri will share the most common traps first-time CPOs face as they navigate becoming a steward of the business AND the product.

Melissa Perri is the CEO of Produx Labs (home of Product Institute and CPO Accelerator) and author of “Escaping the Build Trap.” She also teaches product management at Harvard Business School. She’ll share insights from teaching hundreds of product leaders how to take their seat at the executive table. From org design and hiring, to product ops, cross-department relationships, and board management, Melissa will give actionable, practical advice for leaders to not just survive the C-suite, but to thrive in it.

Zero to One: Starting with Instrumentation First

Speaker

Alex Cohen
Senior Director of Product, Carbon Health

Shifting the way a product team thinks about data is never easy, and going from zero instrumentation to full-blown analytics can be especially complex. In this talk, Carbon Health Sr. Director of Product, Alex Cohen, will discuss the tools, personnel and skill sets his team used to successfully scale the product team’s data practices from 0-1.

Can It Work: Recommendations Based on User Behavior

Speakers

Tina Ling
Head of Confluence Analytics, Atlassian

Rameil Sarkis
Product Analytics Leader, Confluence

Findability highly correlates with users’ experience on a website. When users struggle to find the right content, many opportunities to connect with, influence, and support them are lost. Content recommendation is thus an important piece of the findability puzzle. In an ideal world, a website will utilize users’ own content to detect their intentions for next action. However, what if you do not have access to any user generated content? Is good content recommendation still feasible?

With insights gained on Amplitude, the Atlassian team went on a journey to explore the possibility of behavioral-based content recommendation. Tina will share how this model is now being adopted in Atlassian products, and she’ll relate learnings from early customer testing.

Panel: Rise of the CPO

Speakers

Crystal Widjaja
Chief Product Officer, Kumu

Tarun Jain
CPO, Wish

Diya Jolly
CPO, Okta

Diego Dugatkin
CPO, Box

Today, the product is the business. With the rise of the digital product’s importance within global businesses comes the rise of the Chief Product Officer. In a conversation led by MODERATOR, join Diya Jolly, CPO of Okta; Tarun Jain, CPO of Wish; Crystal Widjaja, CPO of Kumu; and Diego Dugatkin, CPO of Box as they discuss why we’re seeing more CPOs now than ever before, why product should always have a seat at the executive table, and how + why product has become the center of today’s digital business.

Why and How to Democratize Terabytes of Data

Speaker

Tom Tahara
GM Digital Wallet Strategy Office, Platform Business Dept., NTT DOCOMO, INC.

d-Barai, the e-wallet from DOCOMO, Japan’s largest mobile operator, spans multiple platforms and multiple customer touch points. For such products, unlocking the true value of data is never easy, especially when a product is experiencing rapid growth in service footprint and customer base (40M+), which is the case for d-Barai. The d-Barai team knew that they needed to empower their whole organization to get access to data-driven insights within a few minutes, rather than days, and those insights needed to draw from terabytes of data collected from various functionaries that d-Barai offers in addition to its core payment functions.

In this session, Tom Tahara, the general manager of the digital wallet service, will discuss the journey that his team has gone through, from challenges to outcomes, and share his vision of advancing data democratization in a huge enterprise.

Connecting Inputs to Outputs at Udemy

Speaker

Seth Hodgson
VP of Engineering, Udemy

Too often, an unhealthy air gap can grow between the folks working on the inputs (i.e. product delivery teams focused on customer product flows and a dash of strategy) and those focused on the outputs (higher layers in an org who gravitate toward a small number of core business KPIs and overarching strategy).

Teams and companies are shifting away from a small number of aggregated and lagging output KPIs, and shifting toward measurable inputs they can meaningfully and quickly impact. Naturally, the number of things to measure grows, which means teams need access to self-service insights with flexible analysis. Seth will share how Amplitude unlocked Udemy’s ability to drive customer-centric product delivery and strategy, and how it fits cleanly into any larger ecosystem of data analysis and tooling.

Lessons from Uncharted Growth Territory: 5 Things I’ve Learned Since Joining Miro

Speaker

Varun Parmar
CPO, Miro

The Great Data Migration: Advice on Maintaining Sanity When Saying Goodbye to Your Old Workspace

Speakers

Christopher Sheehey
Group Manager, Data Solutions, Chegg

Gireesh Subramanya
Product Analytics, Chegg

Migrations are tough. Requirements are often opaque and spread across numerous stakeholders. The target state is constantly shifting in response to new business demands. And the scope oscillates from manageable to maniacal on a moment’s notice. In this session, we’ll lay out how Chegg unified its logging to a single home-built event architecture, migrated its product analytics stack from Adobe to Amplitude, empowered self-service consumption across the org, and remained (mostly) sane throughout.

Turning Analytics into a Team Sport

Speakers

Stephanie Halamek
Product Data Scientist, WeWork

Geoff Coyner
Data Science Manager, Qualtrics

Analytics is quickly transitioning into a team sport. Products today are built by empowered, cross-functional teams, and the old “self-service” model for analytics is being replaced by one that is more flexible and interactive. In this session we’ll showcase stories about how data teams are empowering their PMs, marketers, designers and success teams to go deeper into the data quickly, unlocking new insights.

Close out Wednesday’s action packed agenda with closing remarks from Amplitude’s Justin Bauer and Okta Chief Product Officer Diya Jolly. A panel titled Amplifying Diversity: Building Diverse Product Teams, featuring executives from ABInBev, GoPuff, Applied Systems, Whisk.com (owned by Samsung), and Common Room. And a fireside chat with Sam Hinkie, Former GM of the Philadelphia 76’ers and Amplitude’s own Spenser Skates.

Time to let loose, you deserve it! Enjoy music, games, dancing, and fun.

Get fueled up for the day ahead in the expo hall, featuring partners, customer stories, and Amplitude demos.

Speed Sessions
Rudderstack – The Fully Connected Customer Data Stack
Mage.ai – Amplify your data with Mage: Integrating fast, actionable predictions with your data
Appcues – Accelerate product adoption with Appcues + Amplitude

Building Our Own Best Product: Amplitude’s Product Deep Dive & Roadmap

Speakers

Ibrahim Bashir, VP of Product, Amplitude

Michelle Lee, Product Manager, Amplitude

Patrick Thompson, Director of Product Management, Amplitude

Asavari Tayal, Director of Product – Recommend, Amplitude

Wil Pong, Director of Product – Experimentation, Amplitude

Kate Adams, Product Manager, Amplitude

Learn how Amplitude builds products. In this keynote session you’ll hear from our own product team about our approach to product development, how data informs our process and deep dive into Amplitude with product demos and use cases. You’ll come away with a deeper understanding of our Digital Optimization System as well as how our products work together to complete the data, insights, and actions loop.

Featureless Roadmaps, A Better Way to Build Products

Speaker

Abbie Kouzmanoff
Group Product Manager, Amplitude

As Product Managers, we all feel the pressure to execute on feature demands from execs, customers, and go-to-market. Our roadmaps often end up looking like an endless backlog of requests. But what if we focused on delivering themes and business objectives, not requirements? In this talk, you’ll learn how focusing on outcomes over outputs will help you leverage your team’s collective brainpower, focus your debates on “why” versus “what”, and sequence your work to drive learning.

Growth Frameworks for Scale: Acquisition, Monetization, and Retention

Speakers

Elena Verna
Growth Leader, Amplitude, MongoDB, Miro, SurveyMonkey

Adam Fishman
Executive in Residence, Reforge

The masters of growth – Elena and Adam. From leading SurveyMonkey, Miro, Lyft, Pateron and Amplitude – to advising the next generation of data-driven growth masters at Reforge – these two have the experience and the frameworks that have reshaped modern digital businesses. They’ve delivered these lessons to the largest and the fastest growing product and growth teams on the planet. Do not miss this incredible learning opportunity. And make sure to introduce yourself to them afterward!

What the Best Do? It’s a Data-informed Product Loop

Speakers

John Cutler
Product Evangelist, Amplitude

Hien Phan
Enterprise Marketing Director, Amplitude

How can we get better at product? We hear this question every day. This is a hard question, because product spans diverse skills, practices, technology, and culture.

In keeping with our mission to help teams build better products, Amplitude’s practice research (APR) team has spent the last year developing a capability framework. We went deep and spoke with many teams. This is not your standard five column maturity model. In this talk we will present the output of our research: a capability model spanning seven core capabilities, and a set supporting capabilities.

Our goal is to help you help your company improve and achieve your product related goals.

Data Builds Bridges: How the Digital and Physical Business at UnderArmour Aligns Through Insights

Speaker

Kaiti Carpenter
Director, Digital Product, Under Armour

No matter the industry or business model, getting buy-in and instilling confidence on big product decisions can be fraught.. When big strategic moves risk falling prey to fickle gut instincts or waffling indecision, data (when done right) is the great equalizer. Kaiti Carpenter at Under Armour steps into these conversations with intuition, but to win hearts and minds, she knows insights are the natural bridge. Join us for our very special LIVE at Amplify Coffee Chat, where we discuss how Kaiti has leveraged data to connect Under Armour’s digital business with their physical one.

Looking for Loops: User Engagement at Rakuten Viki

Speaker

Cathy Chang
Head of Product, Rakuten Viki

The team at Rakuten Viki developed a model to drive user engagement loops that combined quantitative and qualitative data. In this talk, Cathy Chang will share how they got to the model, and how it was key to aligning Viki’s cross-functional teams in their journey to product-led growth.

Close out your time in Vegas with comedian Hasan Minhaj. Just like Amplify puts a spotlight on leading trends in product and growth, Minhaj is known for putting a laugh-out-loud spotlight on modern American life.

Hasan Minhaj is a two-time Peabody Award-Winning comedian best known for his breakout special HOMECOMING KING (NETFLIX) and his critically acclaimed, political comedy show PATRIOT ACT WITH HASAN MINHAJ (NETFLIX) which won a Peabody, an Emmy, and a Television Academy Honor. Previously, Hasan was a senior correspondent at THE DAILY SHOW (COMEDY CENTRAL) and headlined the 2017 WHITE HOUSE CORRESPONDENTS’ DINNER. He’s the co-founder and chief executive officer for 186K Films that will produce its first feature “For The Culture” with Amazon Studios. Minhaj is co-writing the script with Prashanth Venkataramanujam and will star in the film. His new, one-man show “The King’s Jester”marks the comedian’s return to his storytelling roots following the global success of “Homecoming King.”