The 10 Best NPS Software Tools in 2026

NPS software collects, calculates, and reports Net Promoter Score, the metric that sorts customers into promoters, passives, and detractors based on how likely they are to recommend you. A typical tool sends the one-question survey by email, in-app message, or SMS, tallies the score, and tracks it over time.

The stronger tools go further. They segment responses by customer attribute, route detractor feedback to the right team, and connect scores to other signals like usage and retention. That second group is where NPS stops being a vanity number and starts driving decisions.

The 10 tools below range from dedicated NPS survey platforms to analytics that turn the score into action. Amplitude leads because it closes the loop between a score and the behavior behind it.

Amplitude

Amplitude is an AI analytics platform that turns NPS responses into behavioral insight you can act on. It isn't a standalone survey tool in the mold of Delighted or Qualtrics. Instead, you collect NPS through Guides and Surveys or pipe scores in from a dedicated tool, then segment promoters and detractors into cohorts and tie their scores to what they do in your product.

That matters because an NPS number on its own rarely changes a roadmap. When a detractor cohort lines up against a drop-off in your onboarding funnel, you know where to act.

Key features

Amplitude runs in-app surveys for NPS with behavioral targeting, then turns promoter and detractor groups into cohorts you can analyze side by side. Connect those segments to retention analysis to see whether detractors churn faster and where they fall off.

Amplitude's AI Agents answer questions about your data in plain language, such as which behaviors separate promoters from detractors, and integrations bring NPS responses from tools like Survicate into Amplitude so survey signal and product behavior live in one place.

Amplitude pros and cons

Pros:

• Unified analytics workspace. NPS, behavior, retention, and experimentation live together instead of in separate tools.
• Outcome-focused insights. Every NPS segment connects to downstream metrics like retention and adoption.
• CLI-based setup wizard. The Amplitude CLI walks engineers through instrumentation in the terminal, so teams start tracking quickly.
• Full platform access on the free Starter plan. Includes 10K MTUs and up to 2 million events.

Cons:

• High skill ceiling. The platform's depth means there's a lot to learn. Getting started is fast thanks to the CLI wizard and AI Agents, but mastering the advanced workflows takes time.

Delighted

Delighted is a dedicated NPS survey tool built for speed and simplicity. It sends single-question surveys by email, link, in-app, or SMS, and suits teams whose main need is reliable collection rather than deep analysis.

Key features

Delighted delivers surveys across email, web, link, and SMS using prebuilt NPS templates with minimal configuration. Real-time dashboards track trends, and it integrates with Slack, help desks, and common CRMs.

Delighted pros and cons

Pros:

• Fast to launch. A short path from sign-up to first responses.
• Clean interface. Keeps the survey to one focused question.

Cons:

• Limited analysis. Segmentation is thin once you want to know why a score moved.
• Stops at the survey. Connecting NPS to product behavior means exporting data elsewhere.

Qualtrics

Qualtrics is an enterprise experience management platform with NPS as one piece of a much larger suite. It targets large organizations running customer, employee, and brand research programs together.

Key features

Qualtrics offers advanced survey design with branching logic, text analytics and statistical modeling on open-ended responses, role-based governance for large teams, and broad API coverage.

Qualtrics pros and cons

Pros:

• Deep analytics. Research capabilities go well beyond a single NPS metric.
• Enterprise fit. Strong for consolidating many feedback programs.

Cons:

• Sales-led and complex. Pricing and setup can overwhelm a team that only wants NPS.
• Long implementation. Slower to stand up than dedicated NPS tools.

Retently

Retently is an NPS and customer feedback platform aimed at subscription and SaaS businesses. It automates recurring survey campaigns and focuses on closing the loop with detractors.

Key features

Retently automates recurring NPS, CSAT, and CES campaigns, segments responses by customer property and lifecycle stage, runs closed-loop detractor workflows, and integrates with CRMs and customer success tools.

Retently pros and cons

Pros:

• Strong automation. Built for ongoing survey cadences.
• SaaS segmentation. Organized around SaaS customer attributes.

Cons:

• Survey-bound analysis. Centers on survey data rather than in-product behavior.
• Narrow scope. Smaller footprint than a full analytics platform.

AskNicely

AskNicely is an NPS platform built for service businesses and frontline teams. It connects survey results to individual employees and locations, which fits field service, hospitality, and franchise operations.

Key features

AskNicely delivers surveys by email, SMS, and in-app, then reports performance by employee, team, and location. Coaching and recognition workflows support frontline staff, with CRM and communication-tool integrations.

AskNicely pros and cons

Pros:

• Service fit. Strong for location-based and frontline businesses.
• Coaching built in. Ties feedback to frontline performance.

Cons:

• Not product-focused. Less suited to digital product teams analyzing in-app behavior.
• Service-skewed features. Built for service operations over product analytics.

Pendo

Pendo is a product experience point solution that bundles in-app NPS surveys with product tours and adoption analytics. It collects NPS inside your application, which suits product teams already using Pendo for onboarding. For a closer look, see how Pendo compares to Amplitude.

Key features

Pendo runs in-app NPS surveys with audience targeting, alongside product tours, onboarding guides, feature adoption analytics, and segmentation by account and user attributes.

Pendo pros and cons

Pros:

• Onboarding convenience. Useful if you already run guides through Pendo.
• In-app reach. Surveys appear inside the product.

Cons:

• Narrow analytics. Adoption analytics are thinner than a dedicated behavioral platform.
• Bundle lock-in. Combining NPS, guides, and analytics in one vendor can raise cost.

SurveyMonkey

SurveyMonkey is a general-purpose survey tool with NPS templates available out of the box. It's approachable and widely used, which makes it a reasonable starting point for teams running many survey types.

Key features

SurveyMonkey provides NPS templates within a broad survey builder, email, link, and embedded distribution, standard reporting with benchmark comparisons, and a large integration library.

SurveyMonkey pros and cons

Pros:

• Familiar and easy. Quick to adopt across non-technical teams.
• Flexible. Handles many survey types beyond NPS.

Cons:

• No CX workflows. Lacks closed-loop processes built around NPS.
• Manual follow-up. Segmentation and routing are manual versus dedicated tools.

Survicate

Survicate is a survey platform for in-app, email, and link surveys that connects well to product and marketing stacks. It integrates with Amplitude so responses can flow into behavioral cohorts.

Key features

Survicate runs in-app, email, link, and mobile surveys with targeting based on user attributes and events, prebuilt integrations with analytics and CRM tools including Amplitude, and response routing to Slack and help desks.

Survicate pros and cons

Pros:

• Flexible collection. Strong multi-channel coverage.
• Analytics-friendly. Integrates so NPS can connect to behavior.

Cons:

• Depends on destination. Analysis depth relies on the platform you send data to.
• Lighter reporting. Standalone reporting trails a full experience suite.

Hotjar

Hotjar is a website experience tool that offers on-site NPS surveys alongside heatmaps and session recordings. It suits marketing and web teams that want quick sentiment signals next to qualitative behavior data.

Key features

Hotjar provides on-site NPS and feedback widgets, heatmaps and session recordings for context, targeting by page and visitor behavior, and integrations with common product and marketing tools.

Hotjar pros and cons

Pros:

• Context-rich. Pairs NPS with qualitative website behavior.
• Quick deploy. Fast to add on web properties.

Cons:

• Website-bound. Focused on web experience rather than ongoing NPS programs.
• Limited NPS reporting. Thin segmentation and lifecycle views for NPS.

CustomerGauge

CustomerGauge is a B2B account experience platform that ties NPS to revenue and account health. It targets enterprises that need to roll survey responses up to the account level.

Key features

CustomerGauge aggregates NPS at the account level across many contacts, links feedback to revenue and retention, runs closed-loop account workflows, and benchmarks by industry and segment.

CustomerGauge pros and cons

Pros:

• Account-level B2B view. Strong for revenue teams.
• Revenue linkage. Connects feedback to retention and expansion.

Cons:

• B2B-specific. Less suited to high-volume consumer apps.
• Heavier setup. More implementation than a single-question survey tool.

The table below summarizes who each tool fits and how it handles collection versus analysis. Starting prices change often, so confirm current figures with each vendor.

Start by deciding which half of the NPS problem is harder for your team: collecting the score or acting on it. If collection is the bottleneck, a dedicated survey tool gets you a clean number fast. If you already have a score and need to know what to do with it, prioritize a platform that connects NPS to behavior.

Budget and team size.

Smaller teams often start with a focused survey tool, while enterprises running many research programs lean toward broad suites. Match the tool to the program you'll actually run, not the one you imagine.

Segmentation needs.

If you want to report NPS by location, industry, or product line, confirm the tool segments the way you need. Tying scores to customer engagement signals helps, since service teams and B2B account teams have different requirements.

Integration and analysis.

A standalone score ages quickly. Tools that feed NPS into product analytics let you turn promoters and detractors into cohorts and watch how their behavior differs over time. This is the difference between a point solution that measures and an integrated platform that helps you decide.

A Net Promoter Score is only as useful as the action it drives. The tools that stop at collection leave you with a number and a chart. The ones that connect the score to behavior let you see what promoters do differently, why detractors leave, and where a small change moves the metric.