Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool
AI Assistant
Support powered by product data

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Customer Success
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
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AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCPAI Assistant

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingCustomer SuccessProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
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Activation

Unlock the power of data-driven personalization

Capture the complete customer picture and activate those insights into more personalized experiences.

Request a demoGet started
Amplitude Activation dashboard showing customer data platform and personalization

Trusted by innovators

Connect. Analyze. Activate.

Governance

Deliver trusted, governed data across all your teams to unlock and build customer lifetime value.

Learn more 
Audience management

Discover new audiences with native audience segmentation and targeting that shine a light on how you can drive revenue.

Learn more 
Data connections

Unify customer data across your entire data ecosystem and tap the right insights to grow your business.

Learn more 

Powering growth starts with the data

Proactively improve data quality
Illustration of a single system implementation and management for customer data.
Sync recommendation for Delivering targeted experiences
built-in developer toolkit and data observability illustration

Increase data confidence with proactive data monitoring and data planning designed for your customer analytics.

Drive business efficiency with single system implementation and management for customer data.

Grow customer engagement with native audience discovery, segmentation, and targeting.

Reduce instrumentation time with a built-in developer toolkit and data observability features.

Un-silo your customer data

Increase data quality and reduce cost with insight-driven instrumentation.

Data Planning
Data planning

Define and standardize customer data upfront to reduce data quality issues.

Learn more 
Developer Experience
Developer experience

Reduce instrumentation time with a built-in developer toolkit and data observability features.

Explore docs 
Identity Resolution
Identity resolution

Resolve customer identities across touchpoints to build unified customer profiles.

Learn more 
Data Governance
Data governance

Proactively maintain the integrity and quality of customer data across the data lifecycle.

Learn more 
Data Federation
Data federation

Federate customer data beyond analytics across your data stack with a single platform.

Connect your stack 
Audience Management
Audience management

Identify the right users with behavioral segmentation without additional instrumentation.

Learn more 
Audience activation
Audience activation

Activate customers at any digital destination including email, ads, and product—no engineering work required.

Learn more 

Unite your data. Unite your teams.

Easily stand up reliable data pipelines and reuse existing ones, with no-code integrations that bring product teams closer to customer data, so you can build and ship faster.

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Harness data across your stack

Connect the leading data and marketing platforms to move your customer and product data in and out of Amplitude.

Get a demoExplore Integrations
Platform
  • AI Agents
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  • AI Feedback
  • Amplitude MCP
  • AI Assistant
  • Product Analytics
  • Web Analytics
  • Feature Experimentation
  • Feature Management
  • Web Experimentation
  • Session Replay
  • Guides and Surveys
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