Luminal Analytics

Luminal Analytics is a specialized data collection system that captures real engagement metrics and ad revenue data for content publishers. It seamlessly sends this enhanced data to Amplitude, providing the complete data picture you need to grow your content business.

What Data is Collected

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Luminal Analytics collects comprehensive engagement and performance data including:

- Real Engagement Metrics: Actual reading time for each article, including sessions where readers arrive, consume content, and leave

- Reader Behavior Data: Content consumption patterns, scroll depth, and time spent on different sections of articles

- Ad Performance Metrics: Ad load times, viewability rates, and revenue correlation with engagement

- Core Web Vitals: Page performance metrics that impact both user experience and ad revenue

- Content Performance: Headline effectiveness, content format performance, and reader loyalty metrics

- Revenue Attribution: Direct connections between content engagement and ad revenue

Why It's Useful (Especially for Content Publishers)

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Luminal Analytics supercharges your Amplitude analytics by addressing critical data gaps that cost publishers revenue:

- Enhanced Amplitude Data: Luminal captures engagement metrics that traditional tracking misses and sends them directly to your Amplitude dashboard, giving you a more complete view of user behavior without leaving the platform you already know and love

- Better Revenue Attribution in Amplitude: See direct correlations between content engagement and ad performance within your existing Amplitude reports, enabling more precise revenue optimization decisions

- Richer User Segmentation: Luminal's detailed engagement data creates more sophisticated user segments in Amplitude based on actual content consumption, not just page views

- Complete Engagement Journey: Track the full user journey in Amplitude, including single-page visits that drive real value but are typically missed by standard analytics implementations

- Amplitude-Native Ad Insights: View ad performance data alongside your existing Amplitude behavioral analytics, creating a unified view of content performance and monetization

- Enhanced Amplitude Cohorts: Build more accurate cohort analyses in Amplitude using Luminal's real engagement metrics, helping you understand true reader loyalty and lifetime value