Description: Experiment Reports automatically generate a structured, AI-powered writeup of your experiment directly inside an Amplitude Notebook with a single click from the new Reports tab on an experiment.

Why: Experiment Reports turn the usual slog of jumping between Experiment and Analytics, checking stat sig, comparing variants, and hand‑writing summaries, into an automated narrative that translates stats into plain language, surfaces the business impact of each variant, and highlights concrete, data‑backed recommendations so teams spend less time reporting and more time acting.

Where: In Experiment, open any experiment and go to the new Reports tab. Click Generate report to create the notebook. Use Regenerate report any time you’ve collected more data or updated context.

Available in EUDC: Yes!

When: This feature is live for all Experiment customers today!