Amplitude vs. Google Analytics 4
Trade in your GA4 blues for Amplitude blue. Analyze, test, and make AI-backed decisions with a complete digital analytics platform—so you can build digital experiences that move the needle.
Why marketing & product teams choose Amplitude
You need to deliver personalized digital experiences, but GA4 just isn’t cutting it.
Amplitude
Easy self-service for any user
Capture and understand the full customer journey
Connect to major ad platforms and marketing tools
Data governance ensures accurate data
Take action with targeted experiments & messaging
Committed to user privacy
Best-in-class customer support
GA4 and GA 360
Forced to rely on BigQuery for deeper insights
Point solution focused on web and Ads performance
Limited functionality outside the Google ecosystem
Inconsistent data across GA4, BigQuery, etc
Limited “action layer” outside of Google Ads
Challenges around HIPAA, GDPR, and more
Inconsistent support
The platform at a glance
Set a goal, like improving sign-ups or increasing user activation, and let AI do the heavy lifting. AI Agents work 24/7 to uncover insights, suggest actions, and track impact—always with your oversight.
Combine powerful marketing and product analytics with session replays to see exactly how users navigate, drop off, and engage—turning insights into immediate improvements.
Launch banners, modals, and surveys on your website and app to drive engagement, promote offers, and get feedback—without waiting on developers.
Run A/B tests on your site and in your product with integrated experimentation tools that connect directly to your analytics.
Import data from your warehouse, enrich it with behavioral insights, and activate it across your whole stack.
“In contrast to Google Analytics’ constraints and shortfalls, Amplitude is 100% flexible. It would allow us to … define events the way we want without the erratic and oftentimes unfortunate product roadmap GA4 has.”
Real results from real customers
4x
Feature adoption
identified friction points and optimized key features, increasing product adoption.
$10M
Expected annual cash flow
improved product flows, expecting to add $10M in revenue annually.
90%
Increase in retention
scaled product experimentation and saw a 90% month-one increase in customer retention.
Request a demo
Power your growth with the leading digital analytics platform. What to expect in your demo:
- A deep dive into our platform capabilities
- Tailored use cases for analytics, experimentation, and more
- Q&A session to address your unique challenges
Google Analytics to Amplitude Migration Guide
A roadmap and resources for navigating your migration
Uncover the top 7 reasons leading organizations choose Amplitude over Google Analytics. Get the comparison guide
Make the switch from Google Analytics to Amplitude with our step-by-step migration roadmap.
Explore how consolidating your data stack into a single platform can provide your teams with a full view of the customer journey.