Getting Started

Driving Activation & Engagement

Understand what drives retention, unlock key activation moments, and design onboarding experiences that keep users coming back.

Step One

Understanding the Fundamentals

Lay the groundwork with clear definitions and proven frameworks for activation and engagement. Before you can optimize, you need to understand what you’re measuring and why it matters.

Mastering Engagement—Product Analytics Playbook
Mastering Engagement—Product Analytics Playbook

Learn how to measure engagement, define metrics, and build a scalable product analytics practice.

The 4 Stages of Activation
The 4 Stages of Activation

Discover practical techniques for working in tandem within Amplitude’s intuitive UI.

How to Identify and Increase Activation
How to Identify and Increase Activation

Break down the components of activation and discover tactics to improve early user value.

Step Two

Measuring and Improving Activation

Uncover what drives activation—and run experiments to turn insight into impact. Use data to identify key behaviors, optimize onboarding, and improve early user outcomes.

How I Amplitude: Finding Features That Drive Activation
How I Amplitude: Finding Features That Drive Activation

See how teams uncover high-impact features that correlate with retention.

Activating New Users
Activating New Users

Use data to design onboarding experiences that help new users quickly reach "aha" moments.

How I Amplitude: Running and Validating Activation Experiments
How I Amplitude: Running and Validating Activation Experiments

Learn how to structure, run, and evaluate experiments that improve activation rates.

Step Three

Enhancing Engagement

Keep users coming back by understanding what makes your product stick. Measure long-term engagement and discover what features and experiences create loyal users.

Drive Product Growth with Acquisition and Activation
Drive Product Growth with Acquisition and Activation

Understand how acquisition tactics intersect with activation to drive long-term growth.

Answer Engagement Questions with Amplitude
Answer Engagement Questions with Amplitude

Leverage analytics to identify what features and behaviors keep users engaged.

Identify Your Most Popular Features with Engagement Matrix
Identify Your Most Popular Features with Engagement Matrix

Use Amplitude’s Engagement Matrix to visualize and compare usage patterns across your product.

Ready to keep learning?

Get even more education resources to help power your product growth with Amplitude.