Driving Activation & Engagement
Understand what drives retention, unlock key activation moments, and design onboarding experiences that keep users coming back.
Understanding the Fundamentals
Lay the groundwork with clear definitions and proven frameworks for activation and engagement. Before you can optimize, you need to understand what you’re measuring and why it matters.
Learn how to measure engagement, define metrics, and build a scalable product analytics practice.
Discover practical techniques for working in tandem within Amplitude’s intuitive UI.
Break down the components of activation and discover tactics to improve early user value.
Measuring and Improving Activation
Uncover what drives activation—and run experiments to turn insight into impact. Use data to identify key behaviors, optimize onboarding, and improve early user outcomes.
See how teams uncover high-impact features that correlate with retention.
Use data to design onboarding experiences that help new users quickly reach "aha" moments.
Learn how to structure, run, and evaluate experiments that improve activation rates.
Enhancing Engagement
Keep users coming back by understanding what makes your product stick. Measure long-term engagement and discover what features and experiences create loyal users.
Understand how acquisition tactics intersect with activation to drive long-term growth.
Leverage analytics to identify what features and behaviors keep users engaged.
Use Amplitude’s Engagement Matrix to visualize and compare usage patterns across your product.
Ready to keep learning?
Get even more education resources to help power your product growth with Amplitude.