AI is not only transforming the way people find information, but also how marketers market their products. What used to be SEO (Search Engine Optimization) is now shifting into AEO (Answer Engine Optimization). People are turning to AI to give them a short list of options, and if your brand isn’t showing up in that short list, you risk being invisible when it matters most.

Join us as we welcome our guest, Chris Tam, Senior Growth Marketing Manager – SEO at Amplitude, to discuss the changing search landscape and how to ensure your brand isn’t getting left behind with the shift to AEO.

During this conversation, we’ll go over:

• The top challenges marketers face when it comes to Search
• How to make sure your company is staying visible in AI search
• A sneak peek into new capabilities to help you stay ahead of the competition