Build Smarter with Free Product Data

Amplitude helps AI startups understand how users interact with their models so they can improve product performance quickly. AI teams use Amplitude to:

• Measure AI feature usage: Track prompts, model outputs, and task success to see which AI workflows drive activation and retention.
• Improve model quality: Use behavioral insights, funnels, and conversion drivers to understand where AI predictions succeed or fail.
• Test model versions safely: Roll out new prompts or model updates using feature flags and A/B testing with built-in statistical guardrails.
• Diagnose issues quickly: Session Replay shows exactly where users struggle with an AI assistant or automation.
• Personalize AI experiences: Real-time cohorts let teams target onboarding, recommendations, or responses based on user behavior patterns.

With generous MTU limits and full access to analytics, experimentation, and replay, Amplitude gives AI startups the tools to ship better models—and iterate faster.

Amplitude provides a powerful set of AI features that help teams analyze behavior, surface insights, and make faster product decisions:

• : Goal-oriented agents that analyze dashboards, session replays, experiments, and surveys to surface insights, diagnose issues, and recommend actions. Agents can be customized, scheduled, and integrated with Slack or email.
• : Automatically categorizes and summarizes customer feedback (tickets, reviews, transcripts) into actionable themes like bugs, requests, or friction points. Connects insights to cohorts, replays, and experiments.
• : A natural-language interface for creating charts, answering analytics questions, and searching content—making analytics accessible to anyone.
• : Deep-learning models that predict behaviors such as conversion or churn and trigger personalized actions across the product experience.
• : Helps teams understand and improve how their brand appears in AI-generated search results with visibility scores and competitive insights.
• : Allows teams to query Amplitude data through AI code assistants (VS Code, Cursor, Claude Code) using natural language.

All AI features are built with strict privacy and security controls, including tenant isolation, encryption, and opt-out options.

The has a data limit of 200,000 monthly tracked users (MTUs). Each time you track a user interaction inside one of your analytics projects, that’s an MTU. For early-stage startups, 200K MTUs is typically more than enough. You can also choose to measure data use by event volume (100M events/month) instead of MTUs if it helps extend your data usage. To explore your options, contact us at .

Basically, you'll have full and immediate access to every feature, template, and add-on in the Growth plan for free for a year if you use analytics at a reasonable pace.

Fill out the application for the , , or the . We’ll review your application within two business days, then contact you via email. If you’re accepted into a program, you can start using everything in the Growth plan for free immediately.

We approve over 96% of startup applicants. You’re qualified for the Amplitude startup plan if you are a:

• Startup with <20 full-time employees and <$10M in funding
• Black-led startup with <150 employees, <$30M in funding, and based in the United States
• Portfolio company with an Amplitude venture partner and not a current customer

Y Combinator, Sequoia, and AWS ecosystem companies are eligible for the Amplitude Scholarship program regardless of their funding or headcount.

You’ll receive email reminders as your free year comes to an end. You can continue with the Growth plan on a paid basis, switch to the self-serve Plus plan, or move to the free Starter plan.

An MTU is a unique user who triggers one or more events in an analytics or experimentation project in a calendar month. This can be either an anonymous user (which Amplitude tracks via device ID) or an identified user (tracked by user ID). Basically, the more user interactions tracked across all projects in a month, the higher the MTU count.

Your MTU count reflects the total number of unique users tracked across all your analytics and experimentation projects in a month. This article walks you through exactly .

You won’t be charged if you exceed the 200K MTUs included with the Growth plan each month. Instead, we’ll contact you about lowering your MTU count the following month. You can always upgrade to get more MTUs. If you exceed the MTU count more than twice, you’ll be downgraded to our free Starter plan.

You get one free year of the . This includes essential features for startups like Amplitude Analytics, Feature Experimentation, Session Replay, and Activation, as well as premium advanced features, add-ons, and access to Amplitude’s . After your free first year, you’ll enjoy competitive discounts on multiple plan options on an ongoing basis, so you can find a plan that fits your needs at every stage of your journey.

With Amplitude’s all-in-one platform, you can access Amplitude Analytics, Feature Experimentation, and Activation in a single unified interface. This allows teams to use the same data to unlock insights, run experiments, and target cohorts across their stack. Feature Experimentation comes with feature management, data quality checks, and more.