MetaPixel
Amplitude CDP's Meta Pixel streaming integration enables you to forward your Amplitude events and users straight to Meta Pixel with just a few clicks.
What MetaPixel does
The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart.
You’ll also be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs.
Use cases
- Better understand the impact of your advertising efforts and gain visibility into the customer experience by sending Amplitude events to Meta Pixel
Integrate MetaPixel with Amplitude
Amplitude CDP's Meta Pixel streaming integration enables you to forward your Amplitude events and users straight to Meta Pixel with just a few clicks.
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