Description: Introducing three new Predictive Cohort templates, Likely to Churn, Likely to Upgrade, and Likely to Abandon Form. Enabled with out-of-the-box Amplitude events and user properties, users are only one click away from discovering the power of predictions and using predictive cohorts.

Why: This feature puts the creation of the Predictive Cohort first in the flow and the underlying Prediction being created, behind the scenes.

Where: From the Create menu -> Cohorts -> Predictive tab.

When: Available today for Activation Growth and Activation Enterprise.

Useful Resources: • Build a prediction • Use prediction-based cohorts in your campaigns • Define a new cohort