Product Analytics For Dummies
Getting started with product analytics has never been easier. Learn how to confidently navigate product analytics, build products customers love, and grow your business with Product Analytics For Dummies.
Cultivate a culture of collaboration
With self-service product analytics, teams can answer questions as they arise, conducting exploratory analysis and experimentation at any time. They can also easily share their insights, inspiring others to conduct their own tests. And they can work with teams across their organization to move the metrics that drive their shared goals.
Ask better questions
Product analytics are a powerful tool, but they’re only useful if you know what questions to ask. The data they yield forms the bedrock of your product analytics and helps shape your customers’ product experiences.
Track metrics that matter
Product metrics show how users interact with your product, allowing you to better understand what users find helpful, what keeps them coming back, and the best way to turn them into loyal customers. But not all metrics are equal. Knowing which ones to use is essential to making the most of your data.
Build a strong data foundation
By focusing on the data that matters most, teams can achieve success sooner and avoid unnecessary risks. Once you have determined what to track, you can identify your product’s various data sources and use pipelines to funnel that data into your product analytics tool.
Get Product Analytics For Dummies
In this short Dummies guide, you'll learn why product analytics are key to building better products and driving business outcomes—and how to get started.