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Appointment reminder experiment: push vs. SMS vs. in-app for no-show reduction
Healthcare
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Test three reminder channels for reducing telehealth appointment no-shows: (A) push notification 24h before + 1h before, (B) SMS 24h before + 1h before, (C) in-app banner on next session open. Primary metric: appointment completion rate. Secondary metrics: cancellation rate, reschedule rate, and 30-day return visit rate for completers. Segment results by member age band (18–34, 35–54, 55+) to identify whether channel preference varies by demographics.
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