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Conversion drivers: behaviors that predict appointment completion
Healthcare
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Use conversion drivers to identify which in-app behaviors are most correlated with members completing their first appointment (not just booking it). Analyze the last 6 months of data. Per the Amplitude benchmarks report, enabling notifications is linked to higher annual checkup booking rates — include notification opt-in status as a variable. Rank the top 5 behaviors by lift, show statistical confidence, and suggest which should be promoted during onboarding.
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