Mastering Customer Acquisition Strategy
Learn proven frameworks to acquire—and keep—new and repeat customers who reward your brand with their business again and again.
Why you should read this playbook
The digital product landscape continues to evolve, but one truth remains: Acquisition is critical to growing your business, whether that means deepening your customer base, reaching new audiences, or expanding into new markets.
But in the face of mounting market pressures and tightening budgets, it’s essential to both acquire new customers and ensure you’re getting the right ones in the door. Only active, engaged customers will sustain your business for years to come.
This playbook offers a framework for acquiring new and repeat customers who reward your brand with their business again and again. As part of this framework, you’ll learn how to overcome a common hurdle: reliably gauging the success of your acquisition strategy. In each chapter, you’ll learn what metrics to track—including new sign-ups, customer acquisition costs (CAC), and return on ad spend (ROAS)—and get advice on moving those metrics.
You’ll also learn how to:
- Pinpoint your ideal customer
- Devise your acquisition strategy
- Determine your most effective channels
- Improve activation and long-term value
- Experiment with key acquisition drivers
Read on to discover how to use digital analytics and behavioral data to boost acquisition.
Throughout this playbook, we’ll reference several worksheets that walk you through activities designed to increase acquisition and activation. Get the worksheets >