Many organizations rely on Amplitude's analytics product to help build better digital products and experiences. Amplitude offers a full Digital Optimization System that includes analytics, experimentation, and recommendations all built upon a core data infrastructure. But what if your organization is using Amplitude for analytics, but Adobe Target for testing and personalization? No problem! There are ways to integrate these products so your organization can have the best of both worlds.

The most common use cases for Amplitude - Adobe Target integration include:

• Running tests or personalization efforts in Adobe Target and viewing the downstream impacts on digital products of those efforts in Amplitude Analytics
• Identifying cohorts of users in analytics meeting specific behavioral criteria and sending those cohorts to Adobe Target for testing or personalization

In this webinar, Konrad Moss from IBM and Brian Hawkins from MiaProva will explain the benefits of integrating Amplitude and Adobe Target and share some of their best practices.

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About Konrad Moss

Konrad is a Product Manager on IBM's Growth team. With a focus on Amplitude, he has been helping IBM teams grow their products through instrumentation, analytics, and nurture for three years. He is also a double graduate of the University of Notre Dame and an avid snowboarder.

About Brian Hawkins

Brian is CEO and Co-Founder of MiaProva, an Optimization and Personalization Management Platform. He is also a Senior Partner at Analytics Demystified, where he helps organizations scale their optimization programs through strategic initiatives. Brian has worked with organizations since 2006 as a member of Offermatica and later worked at Omniture and Adobe as the lead solutions consultant for Adobe Target. He has also co-authored a book on Adobe Target.