Make Every Marketing Move Count
Every marketing dollar counts. Amplitude shows which campaigns and channels drive real value—so you can double down on what works.
See how marketers drive ROI with Amplitude
Stop guessing and start taking action with data-driven insights, testing, audience activation, and more—all in one unified platform.
See what drives retention to find and keep your best customers
Amplitude shows you where users drop off and why—so you can act fast to convert more visitors into customers.
- Spot the drop-offs: Funnel analysis and journey maps show where users bail.
- See the “why”: and reveal real-time behavior and frustration points.
- Test what works: Run experiments and optimize experiences without relying on developers.
Understand and invest in the campaigns and channels that actually drive growth.
- Out-of-the-box reporting: Track ads, channels, and landing page performance in one place.
- Know your true ROI: Tie campaign performance to downstream impact on engagement, retention, and revenue.
- Align across teams: Give marketing and product one full-funnel view of customer behavior and shared metrics.
Turn behavioral signals into tailored outreach—on your site, in your ads, and across your lifecycle messaging.
- Segment your most valuable users: Behavioral cohorts reveal who’s ready to convert and why.
- Connect your stack: Seamlessly sync segments to platforms and channels like Braze, Marketo, Facebook, and more.
- Activate with ease: Launch targeted campaigns with self-serve audience activation—no analyst or ops required.
“By using Amplitude, we’ve validated marketing strategies—unlocking invaluable insights into customer behavior, campaign optimization, and performance measurement.”
Empowering tools for marketing teams
Get out-of-the-box insights for channels, campaigns, ads, and landing pages—all in one place.
Personalize campaigns in real time with segmentation, AI-powered predictions, and automated syncs.
Safely test and release new experiences across apps, channels, and websites—without relying on developers.
Marry rich quantitative insights with real-time qualitative feedback to reconstruct digital experiences.
Deliver tours, surveys, and announcements that target users based on their actual product usage.
Maintain one unified profile for each customer that draws from all touchpoints, channels, and devices.
Marketers beat their metric goals with Amplitude
Avito improved retention by 100% while reducing acquisition costs by 3x.
TicketSwap brought users back to their site and increased sales funnel completion by 15%.
WeMoney increased retention by 20% and reduced customer acquisition costs by 2x.
Break up with bad analytics
Legacy analytics tools are holding marketers back, whether from lack of self-service insights, suspect data quality, or inability to play nice with the modern marketing stack.
Although breaking free from a love-hate analytics relationship can seem daunting, we have the tools, frameworks, and expertise to ensure your migration to Amplitude is the beginning of a beautiful friendship.
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Ready to explore Amplitude?
FAQ
Yes, it’s for both. Amplitude gives marketing and product teams one place to collaborate on the same real-time behavioral insights. Marketers can use these self-serve insights to see what drives acquisition, engagement, and revenue—without relying on analysts. They can also take action to optimize and personalize the entire customer journey quickly and at scale.
Marketing teams use Amplitude whenever they need to understand the customer journey across websites, apps, channels, and campaigns—and then be able to improve and personalize that journey. Often, this means they focus on conversion rate optimization, improving campaign ROI, or activating valuable behavioral segments in channels or marketing engagement platforms, like Braze. Marketers also choose Amplitude when they want to stop using multiple disparate tools and consolidate their digital analytics. With Amplitude, they get one unified platform to collaborate with digital product teams using shared insights and metrics.
Google Analytics is incredibly popular, but the migration to GA4 has been rocky for Google Analytics customers. Marketing teams turn to Amplitude when they need deeper self-service insights and better choices for integrating with their best-of-breed martech stack or when they have concerns about GA4 compliance with HIPAA, GDPR, and other regulations. .
Unlike Adobe Analytics, Amplitude is easy to use, built for both web and product insights, easily integrates with a best-of-breed martech stack (including data warehouses), and is often much more cost effective for licensing, implementation, and maintenance. .