A new digital era calls for new digital analytics.
Web analytics solutions are things of the past. Why? Because digital behaviors are too complex, and the measurements that your team needs to track have evolved.
That’s why teams are quickly switching from web to product analytics to measure the impact of their digital products.
Top reasons why teams are picking
web product analytics.
The metrics and digital journey have changed.
Teams must connect the first interaction and acquisition to downstream metrics like customer engagement, retention, and lifetime value.
Now’s the moment to get implementations right.
Analytics is moving to event-based tracking, and data quality is critical – yet legacy tools have failed to deliver the data governance necessary.
Marketing and product are converging.
The organizations and their success metrics need to work together within one analytics solution to understand user engagement and behavior.
Trusted by top Fortune 100 companies for product analytics.
Want to make a leap to a Digital-First Enterprise? HBS Analytics Services explains how.
You need more than just web analytics.
Move from measuring and targeting digital experiences on the surface to measuring them at
the core of value creation: the digital journey and the product experience.
More than 1000 customers, including 23+ Fortune 100 companies, are actively using Amplitude right now. Why? Because it answers the questions that web analytics has failed to deliver.
Access to entire user journeys in real-time—going beyond page views—to understand why users do what they do.
Track users across hundreds of apps, web properties, or digital experiences, guaranteeing data trust.
Everyone can access insights in shared workspaces and dashboards, so no one operates in the dark.
Scale product data and experiment to create 1:1 personalized experiences—all in one solution.
“Coming from a Google Analytics background, Amplitude gives way more degrees of granularity and configuration when it comes to implementing your user journey analysis (a.k.a. funnel analysis)”
“Best tool to use to capture detailed analytics—much better than Google Analytics.”
Don’t take our word for it.
Here are blogs by HBR and Bottle Rocket uncovering why teams should pick product analytics over web analytics.
Want to learn more?
Here’s what we recommend to start.
Resources on web and product analytics differentiations.