Amplitude vs. Google Analytics 4
Don’t settle for GA4’s limited web analytics when Amplitude provides web and product insights in one unified platform. It’s quick and easy to set up, without the GA4 migration hassles.
Why teams pick Amplitude over GA4
Amplitude
Web and product analytics combined
True self-serve
Scalability
Robust 3rd party integration
Native experimentation
In-house support & services
Integrate with TikTok and Facebook
Google Analytics 4
Web and product analytics combined
True self-serve
Scalability
Robust 3rd party Integration
Native experimentation
In-house support & services
Integrate with TikTok and Facebook
Top digital brands trust Amplitude
Users have consistently rated Amplitude as #1 on G2, and Amplitude features continuously receive high user satisfaction ratings. Forrester gave Amplitude 5/5 scores in eight criteria, including product vision, performance, and customer journey analytics.
65K
digital sales orders per week at AB InBev
3X
increase in paid subscribers conversion at Canal+
2X
increase in online ordering at Jersey Mike's
2000+
customers across industries—see our customer stories!
Get started using Google Tag Manager
Quickly set up Amplitude using our Google Tag Manager Templates, which allows you to easily implement Amplitude’s website tracking code. Amplitude built the templates in collaboration with GTM expert Simo Ahava.
You can send your GA data elements and get started on Amplitude for free.
Get answers to the most common questions about Amplitude vs. Google Analytics
Learn the key differences between Google Analytics and Amplitude and how you can migrate from GA to Amplitude with ease with Adam Greco.
The Digital Analytics Platform Buyer's Guide will help you evaluate your next digital analytics solution.